Machine Learning Meets Marketing
Machine Learning Meets Marketing
RELEASE DATE
01-Apr-2015
01-Apr-2015
REGION
North America
North America
Research Code: 9A37-00-1C-00-00
SKU: IT00233-NA-SF_01229
$3,950.00
In stock
SKU
IT00233-NA-SF_01229
Description
This report explains why these new solutions represent a major improvement over existing marketing automation measurements, how they work, and how different vendors are exposing machine learning capabilities in their lead scoring solutions. This report should be of interest to buyers, sellers, and current users of marketing automation (MA) and customer relationship management (CRM) solutions.
Table of Contents
Executive Summary
Introduction
Machine Learning for Lead Scoring
Four Startups That Provide ML-Based Lead Scoring
New Lead Sources, Old Software, and Vendors of Record
How Ready Are Buyers and Sellers for ML-based Lead Scoring?
Frost & Sullivan - The Last Word
About Frost & Sullivan
Popular Topics
This report explains why these new solutions represent a major improvement over existing marketing automation measurements, how they work, and how different vendors are exposing machine learning capabilities in their lead scoring solutions. This report should be of interest to buyers, sellers, and current users of marketing automation (MA) and customer relationship management (CRM) solutions.
No Index | No |
---|---|
Podcast | No |
Author | Sandy Borthick |
Industries | Information Technology |
WIP Number | 9A37-00-1C-00-00 |
Is Prebook | No |