North American Contact Center Location Trends, Forecast to 2022

North American Contact Center Location Trends, Forecast to 2022

A Stronger Economy & High Customer Expectations Are Driving Growth, but Automation and Income Changes Loom

RELEASE DATE
25-Jul-2017
REGION
North America
Research Code: 9AC4-00-0D-00-00
SKU: IT03424-NA-MR_20451
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Description

Economic growth, consumer and business spending, and growing customer expectations for excellent customer experiences (CXs) are spurring higher American and Canadian contact center demand. As a result, CX-sensitive higher valued omnichannel contact centers will be set up, expand, and stay onshore, and return from nearshore and offshore locations, over the short to medium terms. The spate of retail store closures is opening up potential new locations. Shared locations (small or individual networked agents sharing facilities with other departments are another option. Nearshore and offshore contact centers remain viable where cost is a prime consideration, and they may be expanded or repositioned to serve growing customer service and sales demand in those nations. However, the same forces that are prompting contact center expansion may lead to higher agent churn and shrinking labor pools. Over the longer term, economic changes, automation, and contact center alternatives (e.g., work at home agents [WAHAs], informal agents [IAs]) will balance the labor market. But they may slow contact center growth and could lead to fewer contact center seats. The net result may be a smaller, richer, focused, productive, and diverse customer contact ecosystem.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

CEO’s Perspective

Top Contact Center Location Market Trends

Live Agent Deployment Types, Trends Comparison, North America, 2017 and 2022

Key Factors Impacting Location Buying Decisions

Market Drivers

Drivers Explained

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

The Boyd Company, Inc.

CBRE Labor Analytics

ESRP

Site Selection Group

Growth Opportunity 1—Canada/Eastern Europe

Growth Opportunity 2—Co-Location

Growth Opportunity 3—Retail Closures

Strategic Imperatives for Locating Contact Centers

The Last Word—5 Predictions

Conclusion

Legal Disclaimer

Abbreviations and Acronyms Used

Additional and Related Sources of Contact Center Location Information

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Economic growth, consumer and business spending, and growing customer expectations for excellent customer experiences (CXs) are spurring higher American and Canadian contact center demand. As a result, CX-sensitive higher valued omnichannel contact centers will be set up, expand, and stay onshore, and return from nearshore and offshore locations, over the short to medium terms. The spate of retail store closures is opening up potential new locations. Shared locations (small or individual networked agents sharing facilities with other departments are another option. Nearshore and offshore contact centers remain viable where cost is a prime consideration, and they may be expanded or repositioned to serve growing customer service and sales demand in those nations. However, the same forces that are prompting contact center expansion may lead to higher agent churn and shrinking labor pools. Over the longer term, economic changes, automation, and contact center alternatives (e.g., work at home agents [WAHAs], informal agents [IAs]) will balance the labor market. But they may slow contact center growth and could lead to fewer contact center seats. The net result may be a smaller, richer, focused, productive, and diverse customer contact ecosystem.--BEGIN PROMO--

New analysis from Frost & Sullivan's Digital Transformation program titled North American Contact Center Location Trends, 2017 finds that economic growth, consumer and business spending, and growing customer expectations for excellent customer experiences (CXs) are spurring higher American and Canadian contact center demand. CX-sensitive higher valued omnichannel contact centers will be set up, expand, and stay onshore and return from nearshore and offshore locations over the short to medium term. The spate of retail store closures are opening up potential new locations. Shared locations (small or individual networked agents sharing facilities with other departments is another option. Nearshore and offs

More Information
No Index No
Podcast No
Author Brendan Read
Industries Information Technology
WIP Number 9AC4-00-0D-00-00
Is Prebook No