Description

In 2010, the video market experienced a drastic shift in the way consumers viewed paid television. Consumers are now reluctant to pay an excessive amount of money for ‘channel surfing’. Furthermore, networks have made their television series available on demand online a day after they have been aired on television. Over the top services, such as Hulu and Netflix, have further aided in consumers’ shift. As more services become available online for free or a nominal price, pay TV providers will have a difficult time retaining subscribers.