Description

The South African genset market has shown growth in recent years and new opportunities are available to companies who are able to deal with the many challenges. The main drivers of genset sales include an ever increasingly stressed transmission network as well as strong economic growth. There are also a number of restraints such as price wars and stiff import duties. The study has an in-depth look at the need of end-users as well as key performance indicators that could ultimately make the difference between success and failure in a highly competitive market. The market engineering service also includes a strategic analysis tools such as competitive forces analysis, SWOT analysis, product maturity analysis and value chain analysis.