Description

This week’s SPIE explains how customer data analysis—understanding the continuous generation of network usage data from customer interaction with apps and content—is used by CSPs globally for improving their internal processes. The report explains how data analysis suppliers such as Guavus address a growing wave of strategic CSP business needs tied to the operations, planning, and marketing functions. The report also shows why usage data is essential for today’s digital economy, as well as support of tomorrow’s Internet-everywhere society.