Description

The study focuses on the European confectionery product market. This market insight reviews product, price, and promotional trends, and also provides company profiles of 3 significant industry participants. Finally, it discusses future expectations of market growth and analyses the key macro-trends affecting this growth trajectory. The base year is 2013 and the forecast period is 2014–2018. Market size is calculated based on total market revenue and confectioneries are segmented into chocolate, sugar, and gum. Western Europe (WE) continues to be the dominating market in terms of revenue, however, most of the growth projected during the forecast period is expected to be in Eastern Europe (EE).