Women as Vehicle Customers—Voice of North America Consumer Findings, 2016

Women as Vehicle Customers—Voice of North America Consumer Findings, 2016

40% will Consider Digital Retail Platforms for their Next Vehicle Purchase (2020)

RELEASE DATE
12-May-2017
REGION
North America
Research Code: K19F-01-00-00-00
SKU: AU01479-NA-MR_20002
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Description

The percentage of women holding driving licenses in North America is greater than that of men. However, women are unhappy with the entire process of car buying. Hence, understanding women car purchase preferences is essential for OEMs to ensure that the process is amicable. With the growth of digital platforms and social networking sites, women car buyers are well informed about their choices. Catering to their needs is of utmost importance to all stakeholders in the automotive industry. Opportunities for OEMs and dealerships exist to partner with automotive tech start-ups to digitally transform the car purchase process, including digital financing. The findings from this study will allow product planning teams/OEMs to focus on the specific needs of women car buyers.

The aim of the study is to analyze the growing trend toward North American (US and Canada) women customers buying cars and the underlying factors considered in their purchase decisions.

Research Scope:
Women car buyers' preferences across 3 categories (Design & Technology, Sales & Retail, and Vehicle Ownership) are covered in detail in this study.
•     To understand the difference between women and men in their attitude to buying cars, sales, product, and ownership
•     To study how OEMs are designing cars that suit women’s preferences and needs
•     To study the features and attributes that women prefer in cars and overall satisfaction levels
•     To compare any differences between countries and gender-specific buying patterns
•     To understand how retail strategy differs for women and how to optimize the customer journey to target women
•     Strategic findings and recommendations to OEMs and car dealerships

Key Questions this Study will Answer:
•     Are women customers dissatisfied with their car? If so, what are the key reasons?
•     What strategies are OEMs employing in this growing segment? What are the features and attributes that women consider as important when buying a vehicle?
•     What kind of car do women customers prefer? Which features do they prefer in their cars?
•     What is the profile for women customers in their current vehicle versus their future ideal vehicle? What are women customers' attitudes toward car purchasing decisions?
•     Which financing options are available to women customers while leasing a car?

Table of Contents

Key Findings

Gender-wise Vehicle Buying Preferences

Preferences among 3 Categories of Women Customers

Luxury versus Non-luxury Women Vehicle Buyers

Vehicle Feature Preferences among Women Buyers

Current and Future Outlook

Research Scope

Research Aims and Objectives

Key Questions This Study Will Answer

Research Background

Research Methodology

Vehicle Segmentation

Passenger Vehicle Driving Licences by Gender—Country Summary

Women as Vehicle Buyers

3 Types of Women Customer Segments

Women Vehicle Buyers’ Preferences across 3 Categories

Design and Technology Needs of Women Customers—Key Findings

Design and Technology Needs of Women Customers—Key Findings (continued)

Women Driver Segments—Differences in Preferences

Features’ Optimization for Women Customers/Driver Segments

Fuel/Engine Type for Women Customers’ Targeted Ideal Vehicle

Top 10 Vehicle Attribute Feature Preferences of Women Customers

Technology Adoption Level of Women Customers

Feature Gap Analysis—OEM Focus versus Women Vehicle Buyers’ Preference

Vehicle Body Type Preference of Women Customers

Preferred Next Vehicle Purchase Model

Women Customers’ Feel and Design of Current Vehicle

Importance of Vehicle in Expressing Personalities

Role of Vehicle in Expressing Women Customer Personalities

Sales and Retail Needs of Women Customers—Key Findings

Main Information/Opinion Sources about Vehicles for Women Customers

Influence of Facebook on Decision to Purchase a Vehicle in North America

Attitude about Vehicle Dealerships by Vehicle Segment

Social Media Activities by Women Customers in North America

Ownership Needs of Women Customers—Key Findings

Lease Options—A Critical Factor for Attracting Women Customers

Preferred Financing or Payment Options—By Gender

Preferred Financing or Payment Options—By Vehicle Category

Top Ideal Vehicle Brands by Purchasing Preference of Women in North America

Driving Patterns and Vehicle Ownership among North America Owners

Growth Opportunities—Women-centric Vehicle Buying in North America

Strategic Imperatives for Success and Growth

Voice of Women as Vehicle Customers—Research Premise

Understanding Women Customer Preferences—So-what Analysis

Top 5 Predictions about Women Car Buyers

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The percentage of women holding driving licenses in North America is greater than that of men. However, women are unhappy with the entire process of car buying. Hence, understanding women car purchase preferences is essential for OEMs to ensure that the process is amicable. With the growth of digital platforms and social networking sites, women car buyers are well informed about their choices. Catering to their needs is of utmost importance to all stakeholders in the automotive industry. Opportunities for OEMs and dealerships exist to partner with automotive tech start-ups to digitally transform the car purchase process, including digital financing. The findings from this study will allow product planning teams/OEMs to focus on the specific needs of women car buyers. The aim of the study is to analyze the growing trend toward North American (US and Canada) women customers buying cars and the underlying factors considered in their purchase decisions. Research Scope: Women car buyers' preferences across 3 categories (Design & Technology, Sales & Retail, and Vehicle Ownership) are covered in detail in this study. • To understand the difference between women and men in their attitude to buying cars, sales, product, and ownership • To study how OEMs are designing cars that suit women’s preferences and needs • To study the features and attributes that women prefer in cars and overall satisfaction levels • To compare any differences between countries and gender-specific buying patterns • To understand how retail strategy differs for women and how to optimize the customer journey to target women • Strategic findings and recommendations to OEMs and car dealerships Key Questions this Study will Answer: • Are women customers dissatisfied with their car? If so, what are the key reasons? • What strategies are OEMs employing in this growing segment? What are the features and attributes that women consider as important when buying a vehicle? • What kind of car do women cust
More Information
No Index No
Podcast No
Author Ajay Natteri Mangadu
Industries Automotive
WIP Number K19F-01-00-00-00
Keyword 1 Women as Vehicle Customers
Keyword 2 Voice of North America Consumer
Keyword 3 Digital Retail Platforms
Is Prebook No
GPS Codes 9800-A6,9813-A6,9967-A6,9AF6-A6