Description

Multi-screen delivery of live video – whether linear channels or special events – has crossed the proverbial chasm and is growing by leaps and bounds any way you measure it. Compelling, engaging OTT video offerings are a competitive necessity today. However, delivering online video to unmanaged devices with high QOE in a reliable yet cost effective fashion remains an unmet challenge. This insight summarizes the current state of the TV Everywhere ecosystem, discusses unmet needs and challenges faced by customers, and recommends best practices for vendors to fully capitalize on the current window of opportunity offered by TV Everywhere.