2009 European Consumers Desirability and Willingness to Pay for Advanced Safety and Driver Assistance Systems
2009 European Consumers Desirability and Willingness to Pay for Advanced Safety and Driver Assistance Systems
03-Apr-2010
Europe
$29,500.00
Special Price $22,125.00 save 25 %
Description
In this 2009 study, 1938 consumers from U.K., Italy, Spain, France and Germany and across different vehicle segments such as A&B, C, D&E, MPV and SUV participated. This study include detailed analysis of:
- importance consumer attach to ADAS features,
- consumer preference for HMI notification and warning,
- consumer awareness of safety testing bodies/rating agencies such as Euro NCAP,
- consumer attitude towards general safety and driving conditions,
- importance consumer attach to safety systems when it comes to new vehicle purchase,
- budget consumers allocate for accessories and safety features,
- price consumers are willing to pay for different safety / ADAS features and
- consumer perception of how safe their current vehicle is.
Table of Contents
Introduction to Research
- Introduction to Research
Executive Summary
- Executive Summary
Recommendations and Key Findings
- Recommendations and Key Findings
Key Conclusions - Vehicle Manufacturers
- Key Conclusions - Vehicle Manufacturers
Key Conclusions - Suppliers
- Key Conclusions - Suppliers
Respondent Profile
- Respondent Profile
Importance of Safety on Purchase
- Importance of Safety on Purchase
Attitudes Towards Driving Conditions
- Attitudes Towards Driving Conditions
Consumer Budget for Accessories and Safety
- Consumer Budget for Accessories and Safety
ADAS Feature Importance
- ADAS Feature Importance
Maximum Difference Scaling
- Maximum Difference Scaling
Cluster Analysis – MaxDiff Trade-Off Analysis
- Cluster Analysis – MaxDiff Trade-Off Analysis
General Safety and Driving Trends
- General Safety and Driving Trends
Euro NCAP
- Euro NCAP
HMI Notification and Warning Preference
- HMI Notification and Warning Preference
Prices Willing to Pay
- Prices Willing to Pay
Brand Ratings
- Brand Ratings
Chassis Safety and Advanced Driver Assistance Systems Market - Existing and Upcoming Research
- Chassis Safety and Advanced Driver Assistance Systems Market - Existing and Upcoming Research
About Frost & Sullivan
- About Frost & Sullivan
Popular Topics
No Index | No |
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Podcast | No |
Industries | Automotive |
WIP Number | M3AD-01-00-00-00 |
Is Prebook | No |