4INFO Offers a Diversified Blueprint for Mobile Marketing Providers
4INFO Offers a Diversified Blueprint for Mobile Marketing Providers
RELEASE DATE
04-Nov-2011
04-Nov-2011
REGION
North America
North America
Research Code: D564-00-1C-00-00
SKU: IT01875-GL-MR_11630
$2,450.00
Special Price $1,837.50 save 25 %
In stock
SKU
IT01875-GL-MR_11630
Description
This Stratecast SPIE report discusses the Mobile Marketing Ecosystem; a framework for the entire mobile marketing-advertising-commerce space that we define as mobile commerce management (MCM); and examples from our analysis of 4INFO, a provider of MCM solutions.
Table of Contents
Introduction
The Mobile Marketing Ecosystem
Stratecast's Mobile Commerce Management (MCM) Model
4INFO Offers Mobile Advertising Platforms, Network and Services
Privacy Matters: Keeping the Golden Goose Alive
Working and Playing Well with Others: Ecosystem Dynamics
Measuring Mobile Marketing Results
Stratecast - The Last Word
About Stratecast
Popular Topics
This Stratecast SPIE report discusses the Mobile Marketing Ecosystem; a framework for the entire mobile marketing-advertising-commerce space that we define as mobile commerce management (MCM); and examples from our analysis of 4INFO, a provider of MCM solutions.
No Index | Yes |
---|---|
Podcast | No |
Industries | Information Technology |
WIP Number | D564-00-1C-00-00 |
Is Prebook | No |