Comparative Analysis of North American OEMs Electric Vehicles Launch Strategy and Product and Price Positioning
Comparative Analysis of North American OEMs Electric Vehicles Launch Strategy and Product and Price Positioning
16-May-2011
North America
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Description
This study presents a comparative analysis of North American OEMs EV launch strategy, product and price positioning. It introduces the North American EV market, its size, the participants and their key models line-up. This study also draws top level comparison of vehicle features and price, key enablers in various parts of the North American market and business models followed by various OEMs to promote sales of these electric vehicles. This study also includes the competitive dynamics followed by OEMs in North America by profiling them based on manufacturing strategy, target market strategy, product feature differentiation, vehicle pricing, choice of battery pack, motor power and torque, and future line-up of models.
Table of Contents
Model Introductions
- EV Model Introductions in North America
Rollout Strategy
- Price Positioning Analysis of EV OEMs in North America
OEM Profiles
- North American EV OEM Profiles
Model Specifications
- EV Model Specifications in North America
Conclusions
- Conclusions from the Research
About the Company
- Company Information
No Index | Yes |
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Podcast | No |
Industries | Automotive |
WIP Number | N948-01-00-00-00 |
Is Prebook | No |