A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise

A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise

 

RELEASE DATE
30-Jun-2015
REGION
North America
Research Code: 9A37-00-20-00-00
SKU: IT00237-NA-SF_01233
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Description

This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layout, merchandising, display, marketing, and loss prevention.

Table of Contents

Executive Summary

Introduction

In Retail, whether Online or Offline, the Struggle is Real

Data Blind Spots and Disconnects are Costing Retailers $1.75 Trillion

Gaining Shopper and Operational Insights with In-store Analytics

Integrating Online and Offline Operations with a Retail Enterprise Platform

Integration with Other Systems

Specific Benefits by Retail Role

Retail Analytics in Action

Privacy: Still Part of the Discussion

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layout, merchandising, display, marketing, and loss prevention.
More Information
No Index No
Podcast No
Author Jeff Cotrupe
Industries Information Technology
WIP Number 9A37-00-20-00-00
Is Prebook No