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Brands are Spending More on Mobile Advertising, but is it Working? Prove it--with Big Data
Brands are Spending More on Mobile Advertising, but is it Working? Prove it--with Big Data
RELEASE DATE
12-Jun-2014
12-Jun-2014
REGION
North America
North America
Research Code: 9A37-00-13-00-00
SKU: IT00224-NA-SF_01220
$2,450.00
In stock
SKU
IT00224-NA-SF_01220
Description
Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecast’s analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.
Table of Contents
Executive Summary
Introduction
Why Brands Are Turning to Mobile Advertising
Mobile Is the Fastest-Growing Type of Advertising
Mobile Advertising: Form and Function
Mobile Advertising is Growing . . . but Are Mobile Ads Driving Sales Growth?
Does Mobile Advertising Work? Answering that Question with Big Data
Using Big Data to Deliver Big Results for Brands
Does Mobile Advertising Work? Big Data Answers the Question
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan
Popular Topics
Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecasts analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.
| No Index | Yes |
|---|---|
| Podcast | No |
| Author | Jeff Cotrupe |
| Industries | Information Technology |
| WIP Number | 9A37-00-13-00-00 |
| Is Prebook | No |