Gulf Cooperation Council Mobile Value Added Services Market

Gulf Cooperation Council Mobile Value Added Services Market

Applications to Capture the Wallet Share of Customers

RELEASE DATE
17-Dec-2015
REGION
South Asia, Middle East & North Africa
Research Code: P858-01-00-00-00
SKU: TE00454-SA-MR_02141
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Description

This is a study on the Mobile Value Added Services (MVAS) market in the Gulf Cooperation Council (GCC) Region in 2014. It analyzes market trends, MVAS products, and trends in the 6 countries in the region and the market forecast for the period 2014–2020. The MVAS market continues to grow with data applications and vernacular content based VAS products. The study covers the competitive environment in each country with focus on major MVAS products in the market. The market segments covered in this study are non-voice services such, data services, and other Wireless Application Protocol (WAP), Interactive Voice Response (IVR), Interactive Voice and Video Response (IVVR), and Unstructured Supplementary Service Data (USSD) based services.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Market Engineering Measurements

CEO’s Perspective

Market Definitions

Aims and Objectives

Geographic Scope

  • Mobile VAS
  • P2P SMS
  • A2P SMS
  • P2A SMS

Market Drivers

Market Restraints

Mobile Applications Market

Mobile Applications Revenue and Business Models

Revenue Sharing Model in the VAS Industry

Revenue Forecast

Revenue Forecast by Country

Percent Revenue Forecast by Country

Market Segmentation by Service

  • One Time Payments
  • Subscription Services
  • App Stores

Market Engineering Measurements, KSA, 2014

Revenue Forecast, KSA, 2014–2020, CAGR = 14.5%

Percent Revenue Breakdown by Service Provider, KSA, 2014

Competitive Structure, KSA, 2014

Top Competitors—Telecom Operators, KSA, 2014

Market Engineering Measurements, Bahrain, 2014

Revenue Forecast, Bahrain, 2014–2020, CAGR = 14.5%

Percent Revenue Breakdown by Service Provider, Bahrain, 2014

Competitive Structure, Bahrain, 2014

Top Competitors—Telecom Operators, Bahrain, 2014

Market Engineering Measurements, Qatar, 2014

Revenue Forecast, Qatar, 2014–2020, CAGR = 14.5%

Percent Revenue Breakdown by Service Provider, Qatar, 2014

Competitive Structure, Qatar, 2014

Top Competitors—Telecom Operators, Qatar, 2014

Market Engineering Measurements, UAE, 2014

Revenue Forecast, UAE, 2014–2020, CAGR = 14.5%

Percent Revenue Breakdown by Service Provider, UAE, 2014

Competitive Structure, UAE, 2014

Top Competitors—Telecom Operators, UAE, 2014

Market Engineering Measurements, Other GCC Countries, 2014

Revenue Forecast, Other GCC Countries, 2014–2020, CAGR = 14.5%

Percent Revenue Breakdown by Service Provider, Other GCC Countries, 2014

Competitive Structure, Other GCC Countries, 2014

Top Competitors—Telecom Operators, Other GCC Countries, 2014

Legal Disclaimer

List of Figures
  • 1. Market Definitions – Scope
  • 2. Market Overview—Aims and Objectives
  • 3. Market Overview—Geographic Scope
  • 4. Total Mobile VAS Market: Key Market Drivers, GCC Countries, 2015–2020
  • 5. Total Mobile VAS Market: Key Market Restraints, GCC Countries, 2015–2020
  • 6. Mobile Applications Market
  • 7. Revenue Sharing Model in the VAS Industry
  • 8. Total Mobile VAS Market: Competitive Environment, GCC Countries, 2014
  • 9. Mobile VAS Market: Market Engineering Measurements, KSA, 2014
  • 10. Mobile VAS Market: Competitive Structure, KSA, 2014
  • 11. Mobile VAS Market: Telecom Operators, KSA, 2014
  • 12. Mobile VAS Market: Market Engineering Measurements, Bahrain, 2014
  • 13. Mobile VAS Market: Competitive Structure, Bahrain, 2014
  • 14. Mobile VAS Market: Telecom Operators, Bahrain, 2014
  • 15. Mobile VAS Market: Market Engineering Measurements, Qatar, 2014
  • 16. Mobile VAS Market: Competitive Structure, Qatar, 2014
  • 17. Mobile VAS Market: Telecom Operators, Qatar, 2014
  • 18. Mobile VAS Market: Market Engineering Measurements, UAE, 2014
  • 19. Mobile VAS Market: Competitive Structure, UAE, 2014
  • 20. Mobile VAS Market: Telecom Operators, UAE, 2014
  • 21. Mobile VAS Market: Market Engineering Measurements, Other GCC Countries, 2014
  • 22. Mobile VAS Market: Competitive Structure, Other GCC Countries, 2014
  • 23. Mobile VAS Market: Telecom Operators, Other GCC Countries, 2014
List of Charts
  • 1. Total Mobile VAS Market: Revenue Forecast, GCC Countries, 2014–2020, Revenue CAGR, 2014–2020
  • 2. Total Mobile VAS Market: Revenue Forecast by Country, GCC Countries, 2014–2020
  • 3. Total Mobile VAS Market: Percent Revenue Forecast by Country, GCC Countries, 2014 and 2020
  • 4. Total Mobile VAS Market: Market Segmentation by Service, GCC Countries, 2014
  • 5. Mobile VAS Market: Revenue Forecast, KSA, 2014–2020, CAGR
  • 6. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, KSA, 2014
  • 7. Mobile VAS Market: Revenue Forecast, Bahrain, 2014–2020, CAGR
  • 8. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, Bahrain, 2014
  • 9. Mobile VAS Market: Revenue Forecast, Qatar, 2014–2020, CAGR
  • 10. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, Qatar, 2014
  • 11. Mobile VAS Market: Revenue Forecast, UAE, 2014–2020, CAGR
  • 12. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, UAE, 2014
  • 13. Mobile VAS Market: Revenue Forecast, Other GCC Countries, 2014–2020, CAGR
  • 14. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, Other GCC Countries, 2014
This is a study on the Mobile Value Added Services (MVAS) market in the Gulf Cooperation Council (GCC) Region in 2014. It analyzes market trends, MVAS products, and trends in the 6 countries in the region and the market forecast for the period 2014–2020. The MVAS market continues to grow with data applications and vernacular content based VAS products. The study covers the competitive environment in each country with focus on major MVAS products in the market. The market segments covered in this study are non-voice services such, data services, and other Wireless Application Protocol (WAP), Interactive Voice Response (IVR), Interactive Voice and Video Response (IVVR), and Unstructured Supplementary Service Data (USSD) based services.
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Table of Contents | Executive Summary~ || Key Findings~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Market Definitions~ ||| Mobile VAS~ ||| P2P SMS~ ||| A2P SMS~ ||| P2A SMS~ || Aims and Objectives~ || Geographic Scope~ ||| The Kingdom of Saudi Arabia (KSA)~ ||| The United Arab Emirates (UAE)~ ||| Qatar~ ||| Kuwait~ ||| Oman~ ||| Bahrain~ | Drivers and Restraints—Total Mobile VAS Market~ || Market Drivers~ ||| High mobile penetration~ ||| Accelerated initiatives by the governments in the region~ ||| Mobile VAS as a differentiation and revenue generation tool~ ||| Increased availability of affordable multifunction handsets~ ||| High usage of media and infotainment through 3G services~ || Market Restraints~ ||| Absence of a transparent revenue sharing model~ ||| Lack of awareness~ ||| Security concerns~ ||| Revenue sharing is heavily skewed toward telecom operators~ | Forecasts and Trends—Total Mobile VAS Market~ || Mobile Applications Market~ || Mobile Applications Revenue and Business Models~ ||| One Time Payments~ ||| Subscription Services~ ||| App Stores~ || Revenue Sharing Model in the VAS Industry~ || Revenue Forecast~ || Revenue Forecast by Country~ || Percent Revenue Forecast by Country~ || Market Segmentation by Service~ | Market Share and Competitive Analysis— Total Mobile VAS Market~ || Competitive Environment~ | KSA Breakdown~ || Market Engineering Measurements, KSA, 2014~ || Revenue Forecast, KSA, 2014–2020, CAGR = 14.5%~ || Percent Revenue Breakdown by Service Provider, KSA, 2014~ || Competitive Structure, KSA, 2014~ || Top Competitors—Telecom Operators, KSA, 2014~ | Bahrain Breakdown~ || Market Engineering Measurements, Bahrain, 2014~ || Revenue Forecast, Bahrain, 2014–2020, CAGR = 14.5%~ || Percent Revenue Breakdown by Service Provider, Bahrain, 2014~ || Competitive Structure, Bahrain, 2014~ || Top Competitors—Telecom Operators, Bahrain, 2014~ | Qatar Breakdown~ || Market Engineering Measurements, Qatar, 2014~ || Revenue Forecast, Qatar, 2014–2020, CAGR = 14.5%~ || Percent Revenue Breakdown by Service Provider, Qatar, 2014~ || Competitive Structure, Qatar, 2014~ || Top Competitors—Telecom Operators, Qatar, 2014 ~ | UAE Breakdown~ || Market Engineering Measurements, UAE, 2014~ || Revenue Forecast, UAE, 2014–2020, CAGR = 14.5%~ || Percent Revenue Breakdown by Service Provider, UAE, 2014~ || Competitive Structure, UAE, 2014~ || Top Competitors—Telecom Operators, UAE, 2014 ~ | Other GCC Countries Breakdown—Oman and Kuwait~ || Market Engineering Measurements, Other GCC Countries, 2014~ || Revenue Forecast, Other GCC Countries, 2014–2020, CAGR = 14.5%~ || Percent Revenue Breakdown by Service Provider, Other GCC Countries, 2014~ || Competitive Structure, Other GCC Countries, 2014~ || Top Competitors—Telecom Operators, Other GCC Countries, 2014 ~ | The Last Word~ || Legal Disclaimer~ | Appendix~
List of Charts and Figures 1. Market Definitions – Scope~ 2. Market Overview—Aims and Objectives~ 3. Market Overview—Geographic Scope~ 4. Total Mobile VAS Market: Key Market Drivers, GCC Countries, 2015–2020~ 5. Total Mobile VAS Market: Key Market Restraints, GCC Countries, 2015–2020~ 6. Mobile Applications Market~ 7. Revenue Sharing Model in the VAS Industry~ 8. Total Mobile VAS Market: Competitive Environment, GCC Countries, 2014~ 9. Mobile VAS Market: Market Engineering Measurements, KSA, 2014~ 10. Mobile VAS Market: Competitive Structure, KSA, 2014~ 11. Mobile VAS Market: Telecom Operators, KSA, 2014~ 12. Mobile VAS Market: Market Engineering Measurements, Bahrain, 2014~ 13. Mobile VAS Market: Competitive Structure, Bahrain, 2014~ 14. Mobile VAS Market: Telecom Operators, Bahrain, 2014~ 15. Mobile VAS Market: Market Engineering Measurements, Qatar, 2014~ 16. Mobile VAS Market: Competitive Structure, Qatar, 2014~ 17. Mobile VAS Market: Telecom Operators, Qatar, 2014~ 18. Mobile VAS Market: Market Engineering Measurements, UAE, 2014~ 19. Mobile VAS Market: Competitive Structure, UAE, 2014~ 20. Mobile VAS Market: Telecom Operators, UAE, 2014~ 21. Mobile VAS Market: Market Engineering Measurements, Other GCC Countries, 2014~ 22. Mobile VAS Market: Competitive Structure, Other GCC Countries, 2014~ 23. Mobile VAS Market: Telecom Operators, Other GCC Countries, 2014~| 1. Total Mobile VAS Market: Revenue Forecast, GCC Countries, 2014–2020, Revenue CAGR, 2014–2020~ 2. Total Mobile VAS Market: Revenue Forecast by Country, GCC Countries, 2014–2020~ 3. Total Mobile VAS Market: Percent Revenue Forecast by Country, GCC Countries, 2014 and 2020~ 4. Total Mobile VAS Market: Market Segmentation by Service, GCC Countries, 2014~ 5. Mobile VAS Market: Revenue Forecast, KSA, 2014–2020, CAGR~ 6. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, KSA, 2014~ 7. Mobile VAS Market: Revenue Forecast, Bahrain, 2014–2020, CAGR~ 8. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, Bahrain, 2014~ 9. Mobile VAS Market: Revenue Forecast, Qatar, 2014–2020, CAGR~ 10. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, Qatar, 2014~ 11. Mobile VAS Market: Revenue Forecast, UAE, 2014–2020, CAGR~ 12. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, UAE, 2014~ 13. Mobile VAS Market: Revenue Forecast, Other GCC Countries, 2014–2020, CAGR~ 14. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, Other GCC Countries, 2014~
Author Goutham B
Industries Telecom
WIP Number P858-01-00-00-00
Is Prebook No