From Mass Marketing to Social Marketing
From Mass Marketing to Social Marketing
Social Media Marketing is Evolving to Become a Unique and an Essential Mainstream Marketing Method
RELEASE DATE
17-Mar-2014
17-Mar-2014
REGION
North America
North America
Research Code: 9857-00-4D-00-00
SKU: IT00155-NA-MR_01149
$1,500.00
In stock
SKU
IT00155-NA-MR_01149
Description
Companies have been expanding their marketing strategies from mass marketing to targeted marketing in order to increase response rates and sales. But with customers now in control of their corporate relationships, companies realize that they also have to engage with their clients on a customized basis—and forward-thinking organizations are doing this by taking full advantage of social media. Social media has emerged as an ideal marketing channel, and it is beginning to help businesses transform their unidirectional marketing approach to a bidirectional customer engagement model.
Table of Contents
Market Insight
Related Research
Popular Topics
Companies have been expanding their marketing strategies from mass marketing to targeted marketing in order to increase response rates and sales. But with customers now in control of their corporate relationships, companies realize that they also have to engage with their clients on a customized basisand forward-thinking organizations are doing this by taking full advantage of social media. Social media has emerged as an ideal marketing channel, and it is beginning to help businesses transform their unidirectional marketing approach to a bidirectional customer engagement model.
No Index | No |
---|---|
Podcast | No |
Author | Brendan Read |
Industries | Information Technology |
WIP Number | 9857-00-4D-00-00 |
Is Prebook | No |