Description

Young consumers with evolving viewing habits, the prevalence of broadband services, and rise of smart devices have changed how television operates. This market insight research service analyzes non-linear pay tv services in Latin America and highlights how new consumer behavior is influencing the market. It benchmarks the competitive landscape and provides insights into effective market strategies for the region. Countries include Mexico, Colombia, Venezuela, Argentina, Chile, and Brazil, with a special emphasis on Brazil. The base year is 2012 and the forecast period is 2013 to 2017.