IPTV Markets in Europe - Telecom Operators Strategies

IPTV Markets in Europe - Telecom Operators Strategies

RELEASE DATE
13-Jan-2006
REGION
Europe
Research Code: B625-01-00-00-00
SKU: TE01987-NA-SF_13617
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Description

As a strategy to protect their customer base and increase revenue, European telecom operators are entering the TV distribution market by offering TV services delivered over their broadband access network. This research service looks at the drivers leading telecom providers to pursue a triple play strategy and market and technology conditions, finishing with an analysis of IPTV activities in selected European countries.

Table of Contents

Introduction

  • Introduction

Defining IPTV

  • What's IPTV?
  • IPTV Services and Applications

Introduction

Main Drivers for Incumbent Telecom Operators

  • Why Triple Play?

Market and Technology Readiness

  • Access Market Competition
  • Reduce Churn
  • Increase Broadband ARPU
  • Increase Revenue
  • Maintain Wireline Penetration

Restrainers

  • Consumer Readiness
  • Technology Readiness

Target Markets

  • Bandwidth Demand
  • House Wiring
  • End-user Experience

Overview of Main Technologies Being Deployed in Europe

Regulatory Environment

Content

Billing and Operations

Integrating Telecom and Entertainment Services

Conclusions

As a strategy to protect their customer base and increase revenue, European telecom operators are entering the TV distribution market by offering TV services delivered over their broadband access network. This research service looks at the drivers leading telecom providers to pursue a triple play strategy and market and technology conditions, finishing with an analysis of IPTV activities in selected European countries.
More Information
No Index No
Podcast No
Industries Telecom
WIP Number B625-01-00-00-00
Is Prebook No