Report Synopsis

• R&D in the Corporation
• Highlights from the Report
• Methodology

Getting to Market

• Look before You Leap
• Follow the Trailblazer
• Incumbents Take Their Time

Hitting the Gas

• How Shortcuts Happen
• Setting Deadlines
• Deadline versus Planning Estimate
• Managing Those Smarter than You

Profiting from Mature Products

• Holistic Lifecycle Management
• Planning for the Worst
• Making a Graceful Exit

Determining Product Lifecycle

• Maintaining Product Differentiation
• Four Horsemen of Change
• Help for Company Lawyers
• The Whole World Threatens
• It Gets Easier
• Big Companies; Hard To Turn Around
• Don’t Get Complacent
• Decline Is Sure

Creative Thinking

Stimulating Innovation

Optimizing Management Style

Matching Management Style to the Project

• Thinking Outside Your Discipline
• Multidisciplinary Thinking
• IT Communication Promotes Diversity
• Knowledge as a Product

Building Teams

Perpetual Innovation

Overseas Challengers

Fighting Disruptors

Define Your Terms

Remember Current Products

The Portfolio Mix

Useful Management Tools

Start Ups and Business Units

Forming Globally Dispersed Teams

Differentiating Products

Co-Development and Partnership

New Product Introduction

Technology Innovation and Technology Leadership