Market Insight - CRM Integration
Market Insight - CRM Integration
RELEASE DATE
07-Feb-2005
07-Feb-2005
REGION
Global
Global
Research Code: 6025-01-00-00-00
SKU: IT02461-GL-MR_15824
$995.00
Special Price $746.25 save 25 %
In stock
SKU
IT02461-GL-MR_15824
Description
CRM has quickly become an enterprise initiative. Rarely do organizations embark on any customer facing initiative without understanding how the entire enterprise will benefit and what procesess will be impacted. How can applications from in different functional areas be implemented to work together? What are the types of integration projects companies are focused and what best practices have been developed? This Insight will discuss these and other critical issues on how the integration of CRM applications can be as transparent as the organizations customer-centric processes.
Table of Contents
Introduction and Challenges/Scenarios
- Introduction
- Integrated CRM and the Enterprise
- CRM Integration Challenges
- Integration Scenarios
Process Alignment and Best Practices
- Integration and Business Process Alignment
- Customer Data Integration (CDI)
- Best Practices/Summary
CRM has quickly become an enterprise initiative. Rarely do organizations embark on any customer facing initiative without understanding how the entire enterprise will benefit and what procesess will be impacted. How can applications from in different functional areas be implemented to work together? What are the types of integration projects companies are focused and what best practices have been developed? This Insight will discuss these and other critical issues on how the integration of CRM applications can be as transparent as the organizations customer-centric processes.
No Index | Yes |
---|---|
Podcast | No |
WIP Number | 6025-01-00-00-00 |
Is Prebook | No |