Marketing Automation: Completing the Picture with Big Data

Marketing Automation: Completing the Picture with Big Data

 

RELEASE DATE
06-Sep-2013
REGION
North America
Research Code: 9A37-00-0A-00-00
SKU: IT00215-NA-SF_01211
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$4,950.00
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SKU
IT00215-NA-SF_01211
$4,950.00
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Description

This Stratecast report focuses on why companies must embrace the integration and convergence of data intelligence tools with marketing automation systems. The report also examines how marketing automation vendors and their customers are integrating digital intelligence today.

Table of Contents

Introduction

Marketing Automation Optimizes Lead Processes and Outreach

Enter Big Data Systems: What Once Took Months Now Takes Hours

The Impact of Big Data on the Marketing Automation Market

Selected Marketing Automation Vendor Approaches to Big Data

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
This Stratecast report focuses on why companies must embrace the integration and convergence of data intelligence tools with marketing automation systems. The report also examines how marketing automation vendors and their customers are integrating digital intelligence today.
More Information
No Index Yes
Podcast No
Author Jeff Cotrupe
Industries Information Technology
WIP Number 9A37-00-0A-00-00
Is Prebook No