Description

CRM is undergoing market consilidation and maturity while new solutions continue to be developed. How will direct and adjacent vendors understand where the new opportunities are and how to position their products? This document reveiws the Frosts objectives, strategy and competencies in delivering advisory and research on CRM topics that can answer these and other questions posed by market participants. Included is a discussion of hot CRM topics to be covered as well as a menu of custom research deliverables designed for each phase of the product lifecycle.