Description

This research service examines the use of social media and social networking as channels for customer contact in the Asia-Pacific region. Key discussions are centered on insights into market trends as well as business challenges, drivers, and restraints. The service highlights contact centers and customer relationship management (CRM) vendors in this space, and analyzes adoption trends across verticals and horizontals in the region. The service also includes case studies of enterprises using social media and networking to improve customer contact. Further, it provides best practices for social media use.