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Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems
Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems
Desirability and Willingness to Pay for Active Safety and ADAS Features
28-Nov-2014
Europe
Description
The European consumer base for passenger cars has traditionally embraced the latest technologies for enhancing driving dynamics, connectivity, comfort, and convenience. Although safety was placed second to technology, future trends suggest that consumers are not only willing to pay for life-saving technologies but also show interest in evaluating automated driving. This study gauges the pulse of the European consumer likely to buy a new vehicle in the next 3 to 5 years; insights will help original equipment manufacturers (OEMs) market their safety systems accordingly. The study also provides insights into consumer willingness to pay for option bundles in key European markets such as the United Kingdom, Germany, France, Italy, and Russia.
Table of Contents
Key Findings
Key Findings (continued)
Executive Summary—Associated Multimedia
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Product Segmentation
Definitions
Definitions (continued)
Definitions (continued)
Definitions (continued)
Vehicle Segmentation
Share of Preference for Safety Systems vs. Familiarity
Impact of Top 3 Mega Trends on Passenger Car Safety Market
Segmentation Based on Attitude Toward Safety and Driving Behaviour
Importance of Safety
The Safety Landscape: Present
Stress Level in Driving Scenarios and Mitigation Systems
Willingness to Let the Vehicle Take Control in an Emergency Situation
Preferred Method for Warnings by Situation
Acceptable Frequency of False Warnings
Acceptable Frequency of Genuine Warnings
The Safety Landscape: Future
Price Gap Analysis: Tested vs. Optimal Price
Purchase Likelihood of Bundled Safety Packages by Country
Purchase Likelihood of Bundled Safety Packages by Vehicle Segment
Respondent Profile: Demographics
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
Relevant Research
Market Engineering Methodology
Popular Topics
| No Index | Yes |
|---|---|
| Podcast | No |
| Author | Kamalesh Mohanarangam |
| Industries | Automotive |
| WIP Number | MAC9-01-00-00-00 |
| Is Prebook | No |