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Passenger Vehicle OEM Strategies for INOVAR Compliance in Brazil

Passenger Vehicle OEM Strategies for INOVAR Compliance in Brazil

Focus on Local R&D, Product Nationalization, Supplier Development, and Technology Innovation Aimed at 1.82MJ/Km

RELEASE DATE
17-Aug-2015
REGION
Latin America
Research Code: NF6F-01-00-00-00
SKU: AU01085-LA-MR_17203
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Description

The INOVAR-Auto directive was introduced with the aim of strengthening the Brazilian automotive industry by focusing on key pillars including local R&D, engineering, supply chain development, vehicle labelling, local manufacturing, nationalised content, and vehicle energy efficiency. As a unique flex fuel dominated market, opportunities for innovation across the value chain are immense. This study analyses the implications of the INOVAR directive on the market and discusses passenger car OEM strategies in terms of vehicle portfolios, vehicle technology selection, energy efficiency, and production and sales strategy towards 2020. The study period is 2014 (base year) to 2020. The conclusion offers key findings and top predictions.

Table of Contents

Key Findings

OEM Positioning—INOVAR Requisite Compliance, Brazil, 2014

2012 Select OEM Energy Efficiency Positioning, Brazil, 2012 and 2017

2014 Key Vehicle Energy Efficiency Positioning Snapshot

Unit Shipment Forecast by Powertrain Mix

OEM Technology Snapshot for INOVAR Compliance

OEM Technology Strategy for INOVAR Compliance

Snapshot of Industry Roadmap for INOVAR Compliance

OEM Roadmap to INOVAR Energy Efficiency Compliance

  • OEM
  • Key Activities from 2012 to 2015
  • Key Engines towards 2020
  • Vehicle Portfolio Strategy – 2020

Research Scope

Research Aims and Objectives

Research Background

Research Methodology

Key OEM/Participant Groups Compared in this Study

Product/Technology Segmentation, Brazil, 2014

Product/Technology Definitions

Vehicle Segmentation

Overview

Energy Efficiency Requisite

INOVAR Phase 2—Frost & Sullivan Expectations

Key Impacts of the INOVAR-Auto Directive

Key Vehicle Technology Trends for INOVAR Compliance

Investments in Production, Technology, and R&D

INOVAR Encouraging Local Production Facilities, Brazil, 2014

INOVAR Changing OEM Vehicle Model Portfolio Strategies, Brazil, 2014–2020

INOVAR Encouraging Focus on Local R&D

Vehicle Segment Strategy for INOVAR Compliance

Green Tires Focus—A Key Contributor for INOVAR Compliance

Roadmap of Key Powertrain Technologies for Emission Compliance, Brazil, 2014

Engine Technology Roadmap, Brazil, 2010–2020

OEM Technology Snapshot for INOVAR Compliance

Gasoline Technology Strategy for INOVAR Compliance and Diesel Technologies

Energy Efficiency Potential Simulation Example, Ford Fiesta

Key Vehicle Technology Trends-I3 Flex Engine Focus

Innovations in Powertrain Lightweighting, Brazil, 2014

INOVAR—Impacting Trends in Chemicals and Materials

Material Substitution Economics—Weight Savings versus Cost Impact

Lightweight Packages and Variants Create Different Weight Reductions

Lightweighting a Car—Weight Savings Opportunity by Focus Area

Component Level Analysis—Evolutionary Material Substitution Trends

Automotive Materials Joining Technologies—Current and Future Focus

Exhibit of 100 kg Reduction—The New VW Golf Has the Answers

INOVAR Pushing for Increased Local Content and Manufacturing

INOVAR Coaxing Local Sourcing and Supplier Integration—Fiat do Brasil Exhibit

INOVAR Directive—Multifold Impact on the Supplier Network

Energy Efficiency Vehicle Positioning

Fiat do Brasil

Ford do Brasil

GM do Brasil

Volkswagen do Brasil

Energy Efficiency Vehicle Positioning

French OEMs

Energy Efficiency Vehicle Positioning

Japanese and Korean OEMs

Luxury OEMs

Chinese OEMs

Key Research Findings

Key Conclusions and Industry Implications

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

Table of Acronyms Used

Learn More—Next Steps

List of Figures
  • 1. OEM Strategies for INOVAR Compliance: Unit Shipment Forecast, Brazil, 2014–2020
  • 2. Automotive Lightweighting: OEMs Lightweighting Focus Areas, Global, 2014–2020
  • 3. Automotive Lightweighting: Evolutionary Material Substitution Trends, Global, 2014–2020
  • 4. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Model Strategy, Brazil, 2014 and 2020
  • 5. OEM Strategies for INOVAR Compliance: Fiat’s Strategic Technology Focus, Brazil, 2014 and 2020
  • 6. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Model Strategy, Brazil, 2014 and 2020
  • 7. OEM Strategies for INOVAR Compliance: GM’s Vehicle Model Strategy, Brazil, 2014 and 2020
  • 8. OEM Strategies for INOVAR Compliance: GM’s Strategic Technology Focus, Brazil, 2014 and 2020
  • 9. OEM Strategies for INOVAR Compliance: VW’s Vehicle Model Strategy, Brazil, 2014 and 2020
  • 10. OEM Strategies for INOVAR Compliance: VW’s Strategic Technology Focus, Brazil, 2014 and 2020
  • 11. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020
  • 12. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020
List of Charts
  • 1. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2012 and 2017
  • 2. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014
  • 3. OEM Strategies for INOVAR Compliance: Unit Shipment Forecast by Powertrain Mix, Brazil, 2014 and 2020
  • 4. OEM Strategies for INOVAR Compliance: Requisite Compliance, Brazil, 2020
  • 5. OEM Strategies for INOVAR Compliance: Energy Efficiency Requisite, Brazil, 2014
  • 6. OEM Strategies for INOVAR Compliance: Investments, Brazil, 2014
  • 7. OEM Strategies for INOVAR Compliance: New Vehicle Segments and Body Styles, Brazil, 2014 and 2020
  • 8. OEM Strategies for INOVAR Compliance: Energy Efficiency Potential Simulation Example, Brazil, 2014 and 2020
  • 9. OEM Strategies for INOVAR Compliance: I3 Flex Engine Focus, Brazil, 2020
  • 10. Automotive Lightweighting: Material Choices Based on Weight Savings and Cost Impact, Global, 2012
  • 11. Automotive Lightweighting: Lightweight Packages and Variants, Global, 2014–2020
  • 12. Automotive Lightweighting: Vehicle Components Joining Technologies, Global, 2014–2020
  • 13. OEM Strategies for INOVAR Compliance: New Golf VII 100 kg Weight Reduction, Brazil, 2014
  • 14. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014 and 2015
  • 15. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Production Strategy, Brazil, 2012–2020
  • 16. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Sales* Strategy, Brazil, 2014 and 2020
  • 17. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Sales* by Fuel Type, Brazil, 2014 and 2020
  • 18. OEM Strategies for INOVAR Compliance: Fiat’s Portfolio Energy Efficiency, Brazil, 2014
  • 19. OEM Strategies for INOVAR Compliance: Fiat’s Strategic Technology Focus, Brazil, 2014 and 2020
  • 20. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Production Strategy, Brazil, 2012–2020
  • 21. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Sales Strategy, Brazil, 2014 and 2020
  • 22. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Sales by Fuel Type, Brazil, 2014 and 2020
  • 23. OEM Strategies for INOVAR Compliance: Ford’s Portfolio Energy Efficiency, Brazil, 2014
  • 24. OEM Strategies for INOVAR Compliance: Ford’s Strategic Technology Focus, Brazil, 2014 and 2020
  • 25. OEM Strategies for INOVAR Compliance: GM’s Vehicle Production Strategy, Brazil, 2012–2020
  • 26. OEM Strategies for INOVAR Compliance: GM’s Vehicle Sales Strategy, Brazil, 2014 and 2020
  • 27. OEM Strategies for INOVAR Compliance: GM’s Vehicle Sales by Fuel Type, Brazil, 2014 and 2020
  • 28. OEM Strategies for INOVAR Compliance: GM’s Portfolio Energy Efficiency, Brazil, 2014
  • 29. OEM Strategies for INOVAR Compliance: GM’s Strategic Technology Focus, Brazil, 2014 and 2020
  • 30. OEM Strategies for INOVAR Compliance: VW’s Vehicle Production Strategy, Brazil, 2012–2020
  • 31. OEM Strategies for INOVAR Compliance: VW’s* Vehicle Sales Strategy, Brazil, 2014 and 2020
  • 32. OEM Strategies for INOVAR Compliance: VW’s* Vehicle Sales by Fuel Type, Brazil, 2014 and 2020
  • 33. OEM Strategies for INOVAR Compliance: VW’s Portfolio Energy Efficiency, Brazil, 2014
  • 34. OEM Strategies for INOVAR Compliance: VW’s* Strategic Technology Focus, Brazil, 2014 and 2020
  • 35. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014 and 2015
  • 36. OEM Strategies for INOVAR Compliance: Vehicle Sales Forecast, Brazil, 2012–2020
  • 37. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020
  • 38. OEM Strategies for INOVAR Compliance: Vehicle Segment Strategy, Brazil, 2014–2020
  • 39. OEM Strategies for INOVAR Compliance: Vehicle Portfolio Energy Efficiency, Brazil, 2014
  • 40. OEM Strategies for INOVAR Compliance: Strategic Technology Focus, Brazil, 2014 and 2020
  • 41. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014 and 2015
  • 42. OEM Strategies for INOVAR Compliance: Vehicle Sales Forecast, Brazil, 2012–2020
  • 43. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020
  • 44. OEM Strategies for INOVAR Compliance: Vehicle Segment Strategy, Brazil, 2014–2020
  • 45. OEM Strategies for INOVAR Compliance: Vehicle Portfolio Energy Efficiency, Brazil, 2014
  • 46. OEM Strategies for INOVAR Compliance: Strategic Technology Focus, Brazil, 2014 and 2020
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The INOVAR-Auto directive was introduced with the aim of strengthening the Brazilian automotive industry by focusing on key pillars including local R&D, engineering, supply chain development, vehicle labelling, local manufacturing, nationalised content, and vehicle energy efficiency. As a unique flex fuel dominated market, opportunities for innovation across the value chain are immense. This study analyses the implications of the INOVAR directive on the market and discusses passenger car OEM strategies in terms of vehicle portfolios, vehicle technology selection, energy efficiency, and production and sales strategy towards 2020. The study period is 2014 (base year) to 2020. The conclusion offers key findings and top predictions.
More Information
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Table of Contents | Executive Summary~ || Key Findings~ || OEM Positioning—INOVAR Requisite Compliance, Brazil, 2014~ || 2012 Select OEM Energy Efficiency Positioning, Brazil, 2012 and 2017~ || 2014 Key Vehicle Energy Efficiency Positioning Snapshot~ || Unit Shipment Forecast by Powertrain Mix~ || OEM Technology Snapshot for INOVAR Compliance~ || OEM Technology Strategy for INOVAR Compliance~ || Snapshot of Industry Roadmap for INOVAR Compliance~ || OEM Roadmap to INOVAR Energy Efficiency Compliance~ ||| OEM~ ||| Key Activities from 2012 to 2015~ ||| Key Engines towards 2020~ ||| Vehicle Portfolio Strategy – 2020~ | Research Methodology~ || Research Scope~ ||| Base Year~ ||| Study Period~ ||| Forecast Period~ ||| Vehicle Type~ ||| Geographical Scope~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ ||| Secondary Research~ ||| Primary Research~ ||| OEM Strategies for INOVAR Compliance: Industry Discussions, Brazil, 2014~ |||| General Motors~ |||| Fiat~ |||| Delphi~ |||| Volkswagen (VW)~ |||| Others~ || Key OEM/Participant Groups Compared in this Study~ ||| Group~ ||| OEM~ | Definitions and Segmentation~ || Product/Technology Segmentation, Brazil, 2014~ || Product/Technology Definitions~ || Vehicle Segmentation~ ||| Class~ ||| Description~ ||| Global Traditional Segment~ ||| Example~ | Overview of the INOVAR-Auto Directive~ || Overview~ || Energy Efficiency Requisite~ || INOVAR Phase 2—Frost & Sullivan Expectations~ | Implication of the INOVAR-Auto Directive~ || Key Impacts of the INOVAR-Auto Directive~ || Key Vehicle Technology Trends for INOVAR Compliance~ || Investments in Production, Technology, and R&D~ || INOVAR Encouraging Local Production Facilities, Brazil, 2014~ || INOVAR Changing OEM Vehicle Model Portfolio Strategies, Brazil, 2014–2020~ || INOVAR Encouraging Focus on Local R&D~ || Vehicle Segment Strategy for INOVAR Compliance~ || Green Tires Focus—A Key Contributor for INOVAR Compliance~ | Implication of the INOVAR-Auto Directive—Powertrain Overview~ || Roadmap of Key Powertrain Technologies for Emission Compliance, Brazil, 2014~ || Engine Technology Roadmap, Brazil, 2010–2020~ || OEM Technology Snapshot for INOVAR Compliance~ || Gasoline Technology Strategy for INOVAR Compliance and Diesel Technologies~ || Energy Efficiency Potential Simulation Example, Ford Fiesta~ || Key Vehicle Technology Trends-I3 Flex Engine Focus~ || Innovations in Powertrain Lightweighting, Brazil, 2014~ | Implication of the INOVAR-Auto Directive—Material Strategy Overview~ || INOVAR—Impacting Trends in Chemicals and Materials~ || Material Substitution Economics—Weight Savings versus Cost Impact~ || Lightweight Packages and Variants Create Different Weight Reductions~ || Lightweighting a Car—Weight Savings Opportunity by Focus Area~ || Component Level Analysis—Evolutionary Material Substitution Trends~ || Automotive Materials Joining Technologies—Current and Future Focus~ || Exhibit of 100 kg Reduction—The New VW Golf Has the Answers~ | Implication of the INOVAR-Auto Directive—Supply Chain Overview~ || INOVAR Pushing for Increased Local Content and Manufacturing~ || INOVAR Coaxing Local Sourcing and Supplier Integration—Fiat do Brasil Exhibit~ || INOVAR Directive—Multifold Impact on the Supplier Network~ | OEM Strategies for INOVAR Compliance—Brazil’s Big 4 OEM Outlook~ || Energy Efficiency Vehicle Positioning~ || Fiat do Brasil~ ||| Vehicle Production Strategy~ ||| Vehicle Segment Sales Strategy~ ||| Vehicle Portfolio Energy Efficiency Compliance~ ||| Vehicle Model Strategy~ ||| Strategic Technology Focus,~ || Ford do Brasil~ || GM do Brasil~ || Volkswagen do Brasil~ | OEM Strategies for INOVAR Compliance French OEM Outlook~ || Energy Efficiency Vehicle Positioning~ || French OEMs~ ||| Vehicle Sales Forecast~ ||| Vehicle Production Strategy~ ||| Vehicle Segment Strategy, Brazil, 2014–2020~ ||| Vehicle Model Strategy~ ||| Vehicle Portfolio Energy Efficiency Compliance~ ||| Strategic Technology Focus, Brazil, 2014–2020~ | OEM Strategies for INOVAR Compliance—Japanese and Korean OEM Outlook~ || Energy Efficiency Vehicle Positioning~ || Japanese and Korean OEMs~ ||| Vehicle Sales Forecast~ ||| Vehicle Production Strategy~ ||| Vehicle Segment Strategy, Brazil, 2014–2020~ ||| Vehicle Model Strategy~ ||| Vehicle Portfolio Energy Efficiency Compliance~ ||| Strategic Technology Focus, Brazil, 2014 and 2020~ | OEM Strategies for INOVAR Compliance Luxury OEM Outlook~ || Luxury OEMs~ ||| Vehicle Production Strategy~ ||| Technology Focus, Brazil, 2014–2020~ | OEM Strategies for INOVAR Compliance Chinese OEM Outlook~ || Chinese OEMs~ ||| Vehicle Production Strategy~ ||| Technology Focus, Brazil, 2014–2020~ | Conclusions and Future Outlook~ || Key Research Findings~ || Key Conclusions and Industry Implications~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Table of Acronyms Used~ || Learn More—Next Steps~
List of Charts and Figures 1. OEM Strategies for INOVAR Compliance: Unit Shipment Forecast, Brazil, 2014–2020~ 2. Automotive Lightweighting: OEMs Lightweighting Focus Areas, Global, 2014–2020~ 3. Automotive Lightweighting: Evolutionary Material Substitution Trends, Global, 2014–2020~ 4. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Model Strategy, Brazil, 2014 and 2020~ 5. OEM Strategies for INOVAR Compliance: Fiat’s Strategic Technology Focus, Brazil, 2014 and 2020~ 6. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Model Strategy, Brazil, 2014 and 2020~ 7. OEM Strategies for INOVAR Compliance: GM’s Vehicle Model Strategy, Brazil, 2014 and 2020~ 8. OEM Strategies for INOVAR Compliance: GM’s Strategic Technology Focus, Brazil, 2014 and 2020~ 9. OEM Strategies for INOVAR Compliance: VW’s Vehicle Model Strategy, Brazil, 2014 and 2020~ 10. OEM Strategies for INOVAR Compliance: VW’s Strategic Technology Focus, Brazil, 2014 and 2020~ 11. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020~ 12. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020~| 1. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2012 and 2017~ 2. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014~ 3. OEM Strategies for INOVAR Compliance: Unit Shipment Forecast by Powertrain Mix, Brazil, 2014 and 2020~ 4. OEM Strategies for INOVAR Compliance: Requisite Compliance, Brazil, 2020~ 5. OEM Strategies for INOVAR Compliance: Energy Efficiency Requisite, Brazil, 2014~ 6. OEM Strategies for INOVAR Compliance: Investments, Brazil, 2014~ 7. OEM Strategies for INOVAR Compliance: New Vehicle Segments and Body Styles, Brazil, 2014 and 2020~ 8. OEM Strategies for INOVAR Compliance: Energy Efficiency Potential Simulation Example, Brazil, 2014 and 2020~ 9. OEM Strategies for INOVAR Compliance: I3 Flex Engine Focus, Brazil, 2020~ 10. Automotive Lightweighting: Material Choices Based on Weight Savings and Cost Impact, Global, 2012~ 11. Automotive Lightweighting: Lightweight Packages and Variants, Global, 2014–2020~ 12. Automotive Lightweighting: Vehicle Components Joining Technologies, Global, 2014–2020~ 13. OEM Strategies for INOVAR Compliance: New Golf VII 100 kg Weight Reduction, Brazil, 2014~ 14. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014 and 2015~ 15. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Production Strategy, Brazil, 2012–2020~ 16. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Sales* Strategy, Brazil, 2014 and 2020~ 17. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Sales* by Fuel Type, Brazil, 2014 and 2020~ 18. OEM Strategies for INOVAR Compliance: Fiat’s Portfolio Energy Efficiency, Brazil, 2014~ 19. OEM Strategies for INOVAR Compliance: Fiat’s Strategic Technology Focus, Brazil, 2014 and 2020~ 20. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Production Strategy, Brazil, 2012–2020~ 21. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Sales Strategy, Brazil, 2014 and 2020~ 22. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Sales by Fuel Type, Brazil, 2014 and 2020~ 23. OEM Strategies for INOVAR Compliance: Ford’s Portfolio Energy Efficiency, Brazil, 2014~ 24. OEM Strategies for INOVAR Compliance: Ford’s Strategic Technology Focus, Brazil, 2014 and 2020~ 25. OEM Strategies for INOVAR Compliance: GM’s Vehicle Production Strategy, Brazil, 2012–2020~ 26. OEM Strategies for INOVAR Compliance: GM’s Vehicle Sales Strategy, Brazil, 2014 and 2020~ 27. OEM Strategies for INOVAR Compliance: GM’s Vehicle Sales by Fuel Type, Brazil, 2014 and 2020~ 28. OEM Strategies for INOVAR Compliance: GM’s Portfolio Energy Efficiency, Brazil, 2014~ 29. OEM Strategies for INOVAR Compliance: GM’s Strategic Technology Focus, Brazil, 2014 and 2020~ 30. OEM Strategies for INOVAR Compliance: VW’s Vehicle Production Strategy, Brazil, 2012–2020~ 31. OEM Strategies for INOVAR Compliance: VW’s* Vehicle Sales Strategy, Brazil, 2014 and 2020~ 32. OEM Strategies for INOVAR Compliance: VW’s* Vehicle Sales by Fuel Type, Brazil, 2014 and 2020~ 33. OEM Strategies for INOVAR Compliance: VW’s Portfolio Energy Efficiency, Brazil, 2014~ 34. OEM Strategies for INOVAR Compliance: VW’s* Strategic Technology Focus, Brazil, 2014 and 2020~ 35. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014 and 2015~ 36. OEM Strategies for INOVAR Compliance: Vehicle Sales Forecast, Brazil, 2012–2020~ 37. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020~ 38. OEM Strategies for INOVAR Compliance: Vehicle Segment Strategy, Brazil, 2014–2020~ 39. OEM Strategies for INOVAR Compliance: Vehicle Portfolio Energy Efficiency, Brazil, 2014~ 40. OEM Strategies for INOVAR Compliance: Strategic Technology Focus, Brazil, 2014 and 2020~ 41. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014 and 2015~ 42. OEM Strategies for INOVAR Compliance: Vehicle Sales Forecast, Brazil, 2012–2020~ 43. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020~ 44. OEM Strategies for INOVAR Compliance: Vehicle Segment Strategy, Brazil, 2014–2020~ 45. OEM Strategies for INOVAR Compliance: Vehicle Portfolio Energy Efficiency, Brazil, 2014~ 46. OEM Strategies for INOVAR Compliance: Strategic Technology Focus, Brazil, 2014 and 2020~
Author Yeswant Abhimanyu
Industries Automotive
WIP Number NF6F-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9965-A6,9AF6-A6