World Premium Mobile Content & Applications End-User Survey

World Premium Mobile Content & Applications End-User Survey

RELEASE DATE
18-Aug-2005
REGION
North America
Research Code: 6A22-01-00-00-00
SKU: TE01289-NA-SF_12919
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$2,450.00
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SKU
TE01289-NA-SF_12919
$2,450.00
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Description


Premium mobile content and applications will assume greater significance in mobile operators' data initiatives, and it is crucial to understand the end-user's preferences and concerns with such initiatives. Premium mobile content and applications broadly includes ringtones, mobile games, mobile graphics, mobile informational services and mobile video services, with mobile video services still in the planning stages globally. An end-user survey for these segments is useful to understand consumers' top concerns about existing and planned content offerings, and is a valuable tool for the industry participants.

Table of Contents

End-User Survey

  • Introduction and Description

Research Objectives

  • Research Objective and Goals

Survey Methodology and Sampling-Global and U.S.

  • Survey Methodology and Sampling
  • Demographical Composition of Survey Respondents

Executive Summary

  • Executive Summary and Findings

Mobile Music Consumer Survey- Global and U.S.

  • Mobile Music Survey

Mobile Games Consumer Survey- Global and U.S.

  • Mobile Games Survey

Mobile Graphics Consumer Survey- Global and U.S.

  • Mobile Graphics Survey

Mobile Informational Services Consumer Survey- Global and U.S.

  • Mobile Informational Services Survey

Mobile Video Services Consumer Survey-Global and U.S.

  • Mobile Video Services Survey

Application Comparisons and Conclusions

  • Global Premium Mobile Application Comparisons and Conclusions
  • U.S. Premium Mobile Application Comparisons and Conclusions
Premium mobile content and applications will assume greater significance in mobile operators' data initiatives, and it is crucial to understand the end-user's preferences and concerns with such initiatives. Premium mobile content and applications broadly includes ringtones, mobile games, mobile graphics, mobile informational services and mobile video services, with mobile video services still in the planning stages globally. An end-user survey for these segments is useful to understand consumers' top concerns about existing and planned content offerings, and is a valuable tool for the industry participants.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number 6A22-01-00-00-00
Is Prebook No