Web Content Management Systems: 'So Five Years Ago;' You need a Customer Engagement Platform

Web Content Management Systems: 'So Five Years Ago;' You need a Customer Engagement Platform

RELEASE DATE
16-Mar-2012
REGION
North America
Research Code: D564-00-2B-00-00
SKU: IT01889-EU-MR_11644
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$2,450.00

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Description

In this report, we will discuss how at least one provider is exploding the envelope in this area by adding analytics and marketing capabilities to make both the company and its customers more competitive. That anchors our discussion of the next wave: why what your business needs today is not just an enhanced WCMS but a customer engagement platform.

Table of Contents

Introduction

Defining a Web Content Management System

Industry Flash Point: Custom Commercial WCMS or Open Source?

Sitecore: WCMS Under the Customer Engagement Umbrella

Predictive Personalization

Stratecast - The Last Word

About Stratecast

Related Research
In this report, we will discuss how at least one provider is exploding the envelope in this area by adding analytics and marketing capabilities to make both the company and its customers more competitive. That anchors our discussion of the next wave: why what your business needs today is not just an enhanced WCMS but a customer engagement platform.
More Information
No Index No
Podcast No
Author Jeff Cotrupe
Industries Information Technology
WIP Number D564-00-2B-00-00
Is Prebook No