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Tesla Motors’ Mobility Strategy—Executive Update

Tesla Motors’ Mobility Strategy—Executive Update

Tesla Motors Closes in on 500,000 Unit Sales by 2022 with Multiple Gigafactories and New Vehicle Launches

RELEASE DATE
08-Apr-2016
REGION
North America
Research Code: K03A-01-00-00-00
SKU: AU01034-NA-MR_17017
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Description

Tesla Motors is positioned to make the highest gains when Autonomous & Electric technology come together to create a mobility solution. Building an ecosystem of Tesla Motors Autonomous EV with Elon Musk’s expertise in online payments (PayPal) and Home Electrification (Powerwall) could be the biggest disruption the automotive industry will see over the coming years. Tesla Motors achieved over 50,000 vehicles unit sales globally, including 30,825 units in North America in 2015, up 58% from 2014. Tesla aims to create a sustainable mode of transportation by challenging the conventional automotive market and achieving 25% gross profitability by 2020. Tesla Motors is expected to leverage electric vehicles’ energy storage to create a more networked disruptive mobility business model.

Table of Contents

Key Findings

  • Corporate Strategy
  • Sales Strategy
  • Business Model Evolution
  • R&D Strategy
  • Product Portfolio Strategy
  • Technology Strategy
  • Services and Solutions
  • Role of Partnerships
  • Key Investments
  • Mobility Learnings from Model S
  • Mobility Learnings from Model X

Tesla Sales

Key Conclusions and Future Outlook

Research Scope

Research Aims and Objectives

Research Background

Research Methodology

Key OEM/Participant Groups Compared in This Study

Vehicle Segmentation

Snapshot of Tesla Motors’ Global Corporate Strategies

Tesla Motors—Future Plans for Success

Tesla Energy

The Next Gigafactory

Tesla Motors—Key Regional Strategies

Snapshot of Tesla Motors’ Sales Strategies

Tesla Motors

Snapshot of Tesla Motors’ R&D Strategy

Opening up Tesla Patent Wall to Outside World

Tesla’s Battery Technology Key to Model 3’s Price Tag of $35K

Snapshot of Tesla Motors’ Product Portfolio

Tesla Motors—Future Brand Positioning and Strategy

Tesla—On Road to Volume

Exhibit—Model X

Snapshot of Services and Solutions Strategies

Details of Elon Musk’s Ecosystem Conception

Tesla Annual Service Package

Tesla’s Leasing and Finance

Certified Pre-Owned Tesla

Supercharging and Destination Charging

Tesla Mobility Solutions

Luxe and Tesla—On-Demand Parking

Snapshot of Tesla Motors’ Technology Strategies

Tesla’s Recent Updates to its Product Lineup (H2 2014)

Tesla to Add New Technologies as Standard Feature in Future

Beyond 2020, Tesla to Integrate Fully Autonomous Features As Well

Tesla Powertrain Technologies

Tesla —Vehicle Platform Strategy

Rationale for Tesla Motors’ Success

Key Conclusions and Future Outlook

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

Abbreviations and Acronyms Used

List of Figures
  • 1. Tesla Motors’ Mobility Strategy: Key Findings, Global, 2015
  • 2. Tesla Motors’ Mobility Strategy: Tesla Sales, Global, 2015–2022
  • 3. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022
  • 4. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022
  • 5. Tesla Motors’ Mobility Strategy: Research Methodology, Global, 2015–2022
  • 6. Tesla Motors’ Mobility Strategy: Global Corporate Strategies Summary, Global, 2015
  • 7. Tesla Motors’ Mobility Strategy: Tesla Future Plans, Global, 2015–2022
  • 8. Tesla Motors’ Mobility Strategy: Gigafactory, Global, 2015–2022
  • 9. Tesla Motors’ Mobility Strategy: Regional Strategies, Global, 2015
  • 10. Tesla Motors’ Mobility Strategy: Sales Strategies Summary, Global, 2015
  • 11. Tesla Motors’ Mobility Strategy: Unit Sales Forecast Scenario Analysis, Global, 2010–2022
  • 12. Tesla Motors’ Mobility Strategy: Unit Sales Forecast, Global, 2014–2022
  • 13. Tesla Motors’ Mobility Strategy: R&D Strategies Summary, Global, 2015
  • 14. Tesla Motors’ Mobility Strategy: Tesla Open Patent, Global, 2015
  • 15. Tesla Motors’ Mobility Strategy: Tesla Battery Technology, Global, 2014–2025
  • 16. Tesla Motors’ Mobility Strategy: Product Portfolio Strategies Summary, Global, 2015
  • 17. Tesla Motors’ Mobility Strategy: Comparative Analysis, US, 2015
  • 18. Tesla Motors’ Mobility Strategy: Product Portfolio, Global, 2012–2017
  • 19. Tesla Motors’ Mobility Strategy: Exhibit—Model X, US, 2015
  • 20. Tesla Motors’ Mobility Strategy: Services and Solutions Summary, Global, 2015
  • 21. Tesla Motors’ Mobility Strategy: Elon Musk’s Ecosystem, Global, 2020
  • 22. Tesla Motors’ Mobility Strategy: Annual Service Package, North America, 2015
  • 23. Tesla Motors’ Mobility Strategy: Leasing and Finance, Global, 2015
  • 24. Tesla Motors’ Mobility Strategy: Tesla Pre-Owned Vehicles, Global, 2015
  • 25. Tesla Motors’ Mobility Strategy: Charging Services, Global, 2015
  • 26. Tesla Motors’ Mobility Strategy: Mobility Solutions, Global, 2015
  • 27. Tesla Motors’ Mobility Strategy: On Demand Parking, US, 2015
  • 28. Tesla Motors’ Mobility Strategy: Technology Strategies Summary, Global, 2015
  • 29. Tesla Motors’ Mobility Strategy: Technology Update, Global, 2014
  • 30. Tesla Motors’ Mobility Strategy: Technology Update, Global, 2014–2020
  • 31. Tesla Motors’ Mobility Strategy: Technology Update, Global, Beyond 2020
  • 32. Tesla Motors’ Mobility Strategy: Powertrain Technology Update, Global, 2015
  • 33. Tesla Motors’ Mobility Strategy: Platform Strategy, Global, 2008–2022
  • 34. Tesla Motors’ Mobility Strategy: Key Conclusions, Global, 2015
  • 35. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022
  • 36. Tesla Motors’ Mobility Strategy: Predictions, Global, 2015–2022
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Tesla Motors is positioned to make the highest gains when Autonomous & Electric technology come together to create a mobility solution. Building an ecosystem of Tesla Motors Autonomous EV with Elon Musk’s expertise in online payments (PayPal) and Home Electrification (Powerwall) could be the biggest disruption the automotive industry will see over the coming years. Tesla Motors achieved over 50,000 vehicles unit sales globally, including 30,825 units in North America in 2015, up 58% from 2014. Tesla aims to create a sustainable mode of transportation by challenging the conventional automotive market and achieving 25% gross profitability by 2020. Tesla Motors is expected to leverage electric vehicles’ energy storage to create a more networked disruptive mobility business model.
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Table of Contents | Executive Summary~ || Key Findings~ ||| Corporate Strategy~ ||| Sales Strategy~ ||| Business Model Evolution~ ||| R&D Strategy~ ||| Product Portfolio Strategy~ ||| Technology Strategy~ ||| Services and Solutions~ ||| Role of Partnerships~ ||| Key Investments~ ||| Mobility Learnings from Model S~ ||| Mobility Learnings from Model X~ || Tesla Sales~ || Key Conclusions and Future Outlook~ | Research Scope, Objectives, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ || Key OEM/Participant Groups Compared in This Study~ | Segmentation~ || Vehicle Segmentation~ | Corporate Strategy~ || Snapshot of Tesla Motors’ Global Corporate Strategies~ || Tesla Motors—Future Plans for Success~ || Tesla Energy~ || The Next Gigafactory~ || Tesla Motors—Key Regional Strategies~ | Sales Strategy~ || Snapshot of Tesla Motors’ Sales Strategies~ || Tesla Motors~ ||| Global Unit Sales~ ||| Model-Wise Global Unit Sales: F&S Scenario (New)~ | Research & Development Strategy~ || Snapshot of Tesla Motors’ R&D Strategy~ || Opening up Tesla Patent Wall to Outside World~ || Tesla’s Battery Technology Key to Model 3’s Price Tag of $35K~ | Product Portfolio Strategy~ || Snapshot of Tesla Motors’ Product Portfolio~ || Tesla Motors—Future Brand Positioning and Strategy~ || Tesla—On Road to Volume~ || Exhibit—Model X~ | Services and Solutions Strategy~ || Snapshot of Services and Solutions Strategies~ || Details of Elon Musk’s Ecosystem Conception~ || Tesla Annual Service Package~ || Tesla’s Leasing and Finance~ || Certified Pre-Owned Tesla~ || Supercharging and Destination Charging~ || Tesla Mobility Solutions~ || Luxe and Tesla—On-Demand Parking~ | Technology Strategy~ || Snapshot of Tesla Motors’ Technology Strategies~ || Tesla’s Recent Updates to its Product Lineup (H2 2014)~ || Tesla to Add New Technologies as Standard Feature in Future~ || Beyond 2020, Tesla to Integrate Fully Autonomous Features As Well~ || Tesla Powertrain Technologies~ || Tesla —Vehicle Platform Strategy~ | Key Conclusions and Future Outlook~ || Rationale for Tesla Motors’ Success~ ||| Keeping Everything Inside the Box and Controlling the Customer Experience~ ||| Strong and Decisive Leadership of Elon Musk~ ||| Capturing the Ecosystem of Cars–Home–Connectivity~ ||| Small to Big—Strategically Planned Launches ~ ||| Unconventional Technology Pioneering and Partnerships with Other OEMs ~ ||| Leading the Industry through Open Innovation~ || Key Conclusions and Future Outlook~ ||| Market Status~ ||| Greenfield Investment~ ||| Competition~ ||| Solutions~ ||| Market Entry ~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Abbreviations and Acronyms Used~
List of Charts and Figures 1. Tesla Motors’ Mobility Strategy: Key Findings, Global, 2015~ 2. Tesla Motors’ Mobility Strategy: Tesla Sales, Global, 2015–2022~ 3. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022~ 4. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022~ 5. Tesla Motors’ Mobility Strategy: Research Methodology, Global, 2015–2022~ 6. Tesla Motors’ Mobility Strategy: Global Corporate Strategies Summary, Global, 2015~ 7. Tesla Motors’ Mobility Strategy: Tesla Future Plans, Global, 2015–2022~ 8. Tesla Motors’ Mobility Strategy: Gigafactory, Global, 2015–2022~ 9. Tesla Motors’ Mobility Strategy: Regional Strategies, Global, 2015~ 10. Tesla Motors’ Mobility Strategy: Sales Strategies Summary, Global, 2015~ 11. Tesla Motors’ Mobility Strategy: Unit Sales Forecast Scenario Analysis, Global, 2010–2022~ 12. Tesla Motors’ Mobility Strategy: Unit Sales Forecast, Global, 2014–2022~ 13. Tesla Motors’ Mobility Strategy: R&D Strategies Summary, Global, 2015~ 14. Tesla Motors’ Mobility Strategy: Tesla Open Patent, Global, 2015~ 15. Tesla Motors’ Mobility Strategy: Tesla Battery Technology, Global, 2014–2025~ 16. Tesla Motors’ Mobility Strategy: Product Portfolio Strategies Summary, Global, 2015~ 17. Tesla Motors’ Mobility Strategy: Comparative Analysis, US, 2015~ 18. Tesla Motors’ Mobility Strategy: Product Portfolio, Global, 2012–2017~ 19. Tesla Motors’ Mobility Strategy: Exhibit—Model X, US, 2015~ 20. Tesla Motors’ Mobility Strategy: Services and Solutions Summary, Global, 2015~ 21. Tesla Motors’ Mobility Strategy: Elon Musk’s Ecosystem, Global, 2020~ 22. Tesla Motors’ Mobility Strategy: Annual Service Package, North America, 2015~ 23. Tesla Motors’ Mobility Strategy: Leasing and Finance, Global, 2015~ 24. Tesla Motors’ Mobility Strategy: Tesla Pre-Owned Vehicles, Global, 2015~ 25. Tesla Motors’ Mobility Strategy: Charging Services, Global, 2015~ 26. Tesla Motors’ Mobility Strategy: Mobility Solutions, Global, 2015~ 27. Tesla Motors’ Mobility Strategy: On Demand Parking, US, 2015~ 28. Tesla Motors’ Mobility Strategy: Technology Strategies Summary, Global, 2015~ 29. Tesla Motors’ Mobility Strategy: Technology Update, Global, 2014~ 30. Tesla Motors’ Mobility Strategy: Technology Update, Global, 2014–2020~ 31. Tesla Motors’ Mobility Strategy: Technology Update, Global, Beyond 2020~ 32. Tesla Motors’ Mobility Strategy: Powertrain Technology Update, Global, 2015~ 33. Tesla Motors’ Mobility Strategy: Platform Strategy, Global, 2008–2022~ 34. Tesla Motors’ Mobility Strategy: Key Conclusions, Global, 2015~ 35. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022~ 36. Tesla Motors’ Mobility Strategy: Predictions, Global, 2015–2022~
Author Isaac Abraham
Industries Automotive
WIP Number K03A-01-00-00-00
Keyword 1 Tesla Motors
Keyword 2 Automotive Electric technology
Keyword 3 Autonomous Electric Vehicle
Is Prebook No