The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?
The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?
RELEASE DATE
22-Nov-2013
22-Nov-2013
REGION
North America
North America
Research Code: 9A37-00-0C-00-00
SKU: IT00217-NA-SF_01213
$4,950.00
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SKU
IT00217-NA-SF_01213
Description
This report is designed to benefit a wide range of readers, including:
Every retail or e-tail organization, and individual retailers of all types and sizes;
Every brand that sells through either the retail or e-tail channels;
Every brand that utilizes mobile technologies for sales and retention activity;
Every company that plays a role, or could, in equipping retailers to better compete
Table of Contents
Executive Summary
Introduction
Retailers Face a Cartful of Challenges
Retailers Are Checking Out Retail/Wi-Fi Analytics. . .
. . .which Bears a Striking Resemblance to Online (Web) Analytics
RWA Capabilities Support Mobile Commerce Analytics and Retailer Strategies
RWA Vendor Strategies
Tracking the Elephant in the Room: Does RWA Destroy Shopper Privacy?
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan
This report is designed to benefit a wide range of readers, including: Every retail or e-tail organization, and individual retailers of all types and sizes; Every brand that sells through either the retail or e-tail channels; Every brand that utilizes mobile technologies for sales and retention activity; Every company that plays a role, or could, in equipping retailers to better compete
No Index | Yes |
---|---|
Podcast | No |
Author | Jeff Cotrupe |
Industries | Information Technology |
WIP Number | 9A37-00-0C-00-00 |
Is Prebook | No |