The Prospects for a New Distribution Channel - As Retailers Embrace 3G Mobile Services When Will Consumers Follow?
The Prospects for a New Distribution Channel - As Retailers Embrace 3G Mobile Services When Will Consumers Follow?
RELEASE DATE
29-May-2006
29-May-2006
REGION
Europe
Europe
Research Code: H021-01-00-00-00
SKU: TE02864-GL-MR_14494
$3,950.00
Special Price $2,962.50 save 25 %
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SKU
TE02864-GL-MR_14494
Description
This insight reviews the current and future factors that are likely to influence the drive for mass market adoption of the 'Mobile Internet' as a distribution channel. Third-Generation (3G) services first became a commercial proposition two years ago promising enriched data services to consumers. Demand for data services is still relativelty unproven at mass market - level but consumers have already shown a willingness to purchase ringtones and wallpapers through their mobile phone. On-line shopping has had a dramatic effect on consumer purchasing behaviour, this insight discusses the conditions under which shopping through a mobile device can achieve similar results.
Table of Contents
Summary
- Research Overview
Mobile Scenario
- Mobile Operators
- On-Portal Strategies
- Off-Portal Strategies
- Data Pricing
- Partnership Strategy
- Case Study: i-mode
Retailers
- On-line Retailers
- From Physical to Digital
- Does Brand Size (of Retailers) Matter?
- Case Study: Reporo - Virtual Malls
Technology
- 3G Services
- M-Payments & M-Tickets
- Mobile Search
Cultural Factors
- Overview: SE Asia
Consumers
- Customer Awareness and Current Behaviour
Popular Topics
This insight reviews the current and future factors that are likely to influence the drive for mass market adoption of the 'Mobile Internet' as a distribution channel. Third-Generation (3G) services first became a commercial proposition two years ago promising enriched data services to consumers. Demand for data services is still relativelty unproven at mass market - level but consumers have already shown a willingness to purchase ringtones and wallpapers through their mobile phone. On-line shopping has had a dramatic effect on consumer purchasing behaviour, this insight discusses the conditions under which shopping through a mobile device can achieve similar results.
No Index | Yes |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | H021-01-00-00-00 |
Is Prebook | No |