United States Video Services in the Multi-Dwelling Unit Market
United States Video Services in the Multi-Dwelling Unit Market
26-Jun-2006
North America
$4,950.00
Special Price $3,712.50 save 25 %
Description
About one-third of U.S. residents live in multi-dwelling units. To serve the MDU, the telecom provider needs to make arrangements with the property owner or management company. This can be a do-or-die situation for an operator resulting in either guaranteed access to an MDU’s residents or loss of perhaps 200 customers. In addition to the access issues, cable operators also must deal with the same operational and customer-satisfaction issues that face the SFU market. In this study, we examine issues associated with the MDU market, namely installation, maintenance and repair; call centers; and marketing issues. Appendix A includes FCC regulations regarding cable customer service and Appendix B provides an example of cable collateral.
Table of Contents
MDU Video Services Competitive Factors
- Introduction
- Installation/Maintenance & Repair
- Call Centers
- Marketing Strategies
- End-User Marketing
- Concluding Thoughts
Appendix A: Federal Communications Commissions Related Rules
- FCC Cable Rules Regarding Customer Service and Installation
Appendix B: Comcast Sample Marketing Materials
- ComcastONE One-Page Summary
No Index | Yes |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | N021-01-00-00-00 |
Is Prebook | No |