2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies
2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies
Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems
21-Jan-2014
Europe
$10,000.00
Special Price $7,500.00 save 25 %
Description
The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehicle owners are interested in safety features that automatically act in emergency situation. Although only 2 out of 10 drivers have experienced an accident in the last 3 years, the type of accident experienced has a significant effect on the types of safety systems desired in their cars.
Table of Contents
Study Objectives
Feature Coverage
Research Methodology
Sample Size and Respondent Qualification
MaxDiff Trade-Off Analysis
Executive Summary
Executive Summary (continued)
Accident Prevention Most Desired Safety Technologies
ADAS Feature Opportunities for OEMs in A&B Segment Vehicles
ADAS Feature Opportunities for OEMs in C Segment Vehicles
ADAS Feature Opportunities for OEMs in D&E Segment Vehicles
ADAS Feature Opportunities for OEMs in MPV Segment Vehicles
ADAS Feature Opportunities for OEMs in SUV Segment Vehicles
Driver Warning and Collision Avoidance Systems—Automatic Emergency Braking System is the Preferred System
Parking Assistance—Parking Assistance with Audio and with Rear View Camera were the Most Important Systems
Reliability and Safety Continue to Lead Purchase Importance
Level of Importance When Making a Decision to Purchase a New Vehicle
Level of Importance When Making a Decision to Purchase a New Vehicle (continued)
Generally, EU Vehicle Owners are Most Interested in Safety Systems that Automatically Act in an Emergency
Agreement with Various General Statements
Agreement with Various General Statements Regarding Safety, by Segment
Agreement with Various General Statements Regarding Safety, by Segment (continued)
EU Vehicle Owners Feel the Most Stress When There is a Major Malfunction in the Vehicle
Stress Levels in Various Driving Situations
Stress Levels in Various Driving Situations, by Segment
Stress Levels in Various Driving Situations, by Segment (continued)
Stress Levels in Various Driving Situations, by Country
Stress Levels in Various Driving Situations, by Country (continued)
Stress Levels in Various Driving Situations, by Gender and Age: Mean Scores
Previous Accidents Play an Important Role in Preferences for Safety Systems
Accident Experience and Influence on Preference for Safety Features, by Segment
Italy and Spain have had the Most Accidents, but Italy Places the Most Influence on Accident Experience
Accident Experience, by Country
Type of Accident Experienced, by Segment
Road Grip and Road-holding Ability is the Most Important Factor in the Driving Experience
Importance of Various Factors in the Driving Experience, by Segment
Importance of Various Factors in the Driving Experience, by Segment (continued)
EU Vehicle Owners are Most Willing to Yield Control Automatically, but Only if They can Override it
When Potential Risks Arise, Most Prefer Audio and Visual Warnings
Among the Most Desired Safety Features, Those That Protect Occupants in a Collision are at the Top
Most-Desired Types of Safety Features, by Segment
SUV Owners Plan to Spend Significantly More
German Vehicle Owners Have Spent and Will Continue to Spend the Most on Optional Accessories or Features
Using Steering Systems to Improve Safety is Popular
Vehicle Owners’ Preferences for Steering Wheel Features has Increased
Vehicle Owners’ Attitudes Towards Steering are Increasing (continued)
Vehicle Owners’ Attitudes Towards Steering: A and B
Vehicle Owners’ Attitudes Towards Steering: C
Vehicle Owners’ Attitudes Towards Steering: D and E
Vehicle Owners’ Attitudes Towards Steering: SUV
Vehicle Owners’ Attitudes Towards Steering: MPV
Value of Steering System Features, by Country
Steering System Preferences
Familiarity with Suspension System Technologies is Mixed and can Vary Significantly by Country
Familiarity with Suspension System Technologies is Mixed and can Vary Significantly by Segment
Familiarity with Suspension System Technologies by Segment: A&B and C
Familiarity with Suspension System Technologies by Segment: D&E and MPV
Familiarity with Suspension System Technologies by Segment: SUV
Anti-roll Technology is Desired, Despite Additional Cost
Agreement with General Suspension Statements
EU Consumers Place the Most Value on Suspension System Features That are Linked to Braking and Steering
Value of Suspension System Features
General Awareness of Safety Systems is Low
Awareness of Many Safety Systems is Quite Low
General Awareness of Safety Systems, by Segment
EU Vehicle Owners are Significantly More Aware of Parking-Assist Systems with Audio Warnings
Awareness of Safety Systems, by Country
Awareness of Safety Systems, by Country (continued)
Awareness of Safety Systems, by Country (continued)
MaxDiff Analysis: Total Sample
MaxDiff Analysis by Country: France
MaxDiff Analysis by Country: Germany
MaxDiff Analysis by Country: Italy
MaxDiff Analysis by Country: Spain
MaxDiff Analysis by Country: United Kingdom
MaxDiff Analysis by Vehicle Segment: A & B
MaxDiff Analysis by Vehicle Segment: C
MaxDiff Analysis by Vehicle Segment: D & E
MaxDiff Analysis by Vehicle Segment: MPV
MaxDiff Analysis by Vehicle Segment: SUV
Cluster Analysis Revealed 4 Key Customer Groups Based on Feature Scores From Trade-off (Maximum Difference)
Cluster Groups Clearly Show Greater Interest in Select Features
Overall Differences Slight, But Smaller Car Segments Clearly More Concerned About Parking
Younger Vehicle Owners are More Likely to Drive at Night and Own Gadgets
The Avoidance Segment Feels Particularly Strongly Towards Reliability and Safety
An Automatic Emergency Braking System is the Most Important Driver Warning and Information System
Autonomous Parking and Night Vision are the Most Expensive Driver Warning and Information Systems
Driver Warning and Information Systems, by Country
Driver Warning and Information Systems, by Country (continued)
Driver Warning and Information Systems, by Country (continued)
Driver Warning and Information Systems, by Country (continued)
Driver Warning and Information Systems, by Country (continued)
Driver Warning and Information Systems, by Country (continued)
Driver Warning and Information Systems, by Country (continued)
Driver Warning and Information Systems, by Country (continued)
Driver Warning and Information Systems, by Country (continued)
Driver Warning and Information Systems, by Country (continued)
Driver Warning and Information Systems, by Segment
Driver Warning and Information Systems, by Segment (continued)
Driver Warning and Information Systems, by Segment (continued)
Driver Warning and Information Systems, by Segment (continued)
Driver Warning and Information Systems, by Segment (continued)
Driver Warning and Information Systems, by Segment (continued)
Driver Warning and Information Systems, by Segment (continued)
Driver Warning and Information Systems, by Segment (continued)
Driver Warning and Information Systems, by Gender
Driver Warning and Information Systems, by Age
Driver Assistance and Collision-avoidance Systems
ESC and Emergency-braking Assistance are the Most Important DACA Systems
ESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)
ESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)
ESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)
ESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)
ESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)
Driver Assistance and Collision-avoidance Systems, by Segment
Driver Assistance and Collision-avoidance Systems, by Segment (continued)
Driver Assistance and Collision-avoidance Systems, by Segment (continued)
Driver Assistance and Collision-avoidance Systems, by Segment (continued)
Driver Assistance and Collision-avoidance Systems, by Segment (continued)
Driver Assistance and Collision-avoidance Systems, by Segment (continued)
Driver Assistance and Collision-avoidance Systems, by Gender
Driver Assistance and Collision-avoidance Systems, by Age
Predictive and Map-based Information Assistance
Predictive and Map-based Information Assistance,by Country
Predictive and Map-based Information Assistance,by Country (continued)
Predictive and Map-based Information Assistance,by Country (continued)
Predictive and Map-based Information Assistance,by Country (continued)
Predictive and Map-based Information Assistance, by Segment
Predictive and Map-based Information Assistance, by Segment (continued)
Predictive and Map-based Information Assistance, by Gender
Predictive and Map-based Information Assistance, by Age
European Vehicle Owners Perceive Their Own Vehicles to be Very Safe
VW Products Are Ranked the Highest for Safest Cars
Michelin is Ranked Highest for Most Energy Saving or Best Low-rolling Resistance Tires and for Safest Tires
Demographics: Top 10 Vehicle Brands Owned, by Country
Demographics: Model Year of Main Car, by Country
Hatchbacks are Most Popular Among Vehicle Types
Demographics: Age, Gender, andTimeframe for Purchase of Next New Vehicle
Demographics: People per Household and Gross Household Income
Demographics: Marital Status, Home Ownership, and Children in Household
Driving Behaviors, by Country
Driving Behaviors, by Country (continued)
EU Vehicle Owners Most Often Use a Cell Phone Through a Bluetooth Hands-free System while Driving
Vehicles are Most Often Used for Driving in Town/City or Commuting to and from Work
Legal Disclaimer
As Would be Expected, Reliability and Safety are the Most Important Vehicle-purchasing Factors
Importance Ratings, Top 10 by Segment
Stress Levels, by Country
Stress Levels, by Country (continued)
Importance Ratings, by Country
Preferred Method of Warning: France
Preferred Method of Warning: Germany
Preferred Method of Warning: United Kingdom
Preferred Method of Warning: Italy
Preferred Method of Warning: Spain
Most Desired Safety Features: France
Most Desired Safety Features: Germany
Most Desired Safety Features: United Kingdom
Most Desired Safety Features: Italy
Most Desired Safety Features: Spain
Steering System Preferences: France
Steering System Preferences: Germany
Steering System Preferences: United Kingdom
Steering System Preferences: Italy
Steering System Preferences: Spain
Advanced Steering System Functionalities
Advanced Steering System Functionalities (continued)
Suspension Systems
Suspension System Features
Suspension System Features (continued)
MaxDiff Methodology
MaxDiff Methodology (continued)
The Frost & Sullivan Story
What Makes Us Unique
TEAM Methodology
Our Global Footprint 40+ Offices
No Index | No |
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Podcast | No |
Industries | Automotive |
WIP Number | M92E-01-00-00-00 |
Is Prebook | No |