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Consumer Communication Services: Modeling the Consumer Decision to Buy
Consumer Communication Services: Modeling the Consumer Decision to Buy
RELEASE DATE
13-Jul-2010
13-Jul-2010
REGION
North America
North America
Research Code: D543-00-8C-00-00
SKU: IT01695-GL-MR_11450
$4,950.00
Special Price $3,712.50 save 25 %
In stock
SKU
IT01695-GL-MR_11450
Description
In this paper, we construct the consumer communication services purchasing model and explore its implications. We’ll then take a look at some of the better operator approaches to addressing this decision space and finish with recommendations for improving operator resonance with the consumer purchasing model.
Table of Contents
Executive Summary
Introduction
Deconstructing the Consumer into a Decision Model
Integrated Services: The New Yard Stick
Projecting Consumption
Mapping Value Propositions
Carriers and Operators: Largely Unprepared
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In this paper, we construct the consumer communication services purchasing model and explore its implications. Well then take a look at some of the better operator approaches to addressing this decision space and finish with recommendations for improving operator resonance with the consumer purchasing model.
| No Index | Yes |
|---|---|
| Podcast | No |
| Industries | Information Technology |
| WIP Number | D543-00-8C-00-00 |
| Is Prebook | No |