Description

Premium mobile content is a critical component of mobile operators’ non-voice revenues. Premium content services serve the entertainment, communication and informational needs of the mobile subscribers and are used by virtually all the end-user segments. Adoption of premium content services in Asia Pacific has varied depending on usage patterns, market maturity, and affordability. Penetration of mobile Internet has just begun in many of the Asia Pacific countries, whereas those, which are ahead, are fairly well developed and a very strong shift to off-deck content is likely to be witnessed over the forecast period.