Automotive Safety—Global Trends and Implications for Indian OEMs
Automotive Safety—Global Trends and Implications for Indian OEMs
Regulation is a key driver for growth of Active Safety Systems across the world
16-Oct-2017
South Asia, Middle East & North Africa
Description
This industry docket provides an insight into the changing Indian automotive safety landscape. It has been divided into two sections: the first discusses the regulatory environment, future safety requirements, OEM plans and expected cost implications. The second section is customer centric: looks into their awareness of safety, its requirements and their willingness to pay for safety. Starting from Oct-2020, Car makers in India will have to meet more stringent norms such as pedestrian protection, whiplash injury and child restraint systems standards and requirements.
Within two years of implementation of the Bharat New Vehicle Safety Assessment Program (BNVSAP) from Oct-2017, new cars sold in India will need to comply with voluntary star ratings based on crash safety performance tests.
Table of Contents
Car makers need Highest star rating with lowest price increase; additional safety features don’t drive higher sales due to low customer awareness
Scope & Limitations
Death rates due to road accidents per 100,000 inhabitants:
Globally, with saturation in innovation in passive safety systems, OEM and supplier focus has shifted to accident avoidance systems in developed markets
Regulation is a key driver for growth of Active Safety Systems across the world
European Union is at the forefront of making cars safer by mandating ESC, TPMS and Emergency Braking technologies
Even a developing country like Brazil is moving from passive safety toward active safety systems like ABS, ESC etc.
Fuelled by push for Active Safety Systems by NA and Europe, the global safety systems market is expected to reach $29 Billion by 2017
Approximately half of all deaths on the country's roads are among -motorcyclists, pedestrians and cyclists
Fatal accidents have fallen; however, numbers of people killed has shown a marginal upswing, post an almost flat run
While developed markets are moving toward crash mitigation and avoidance, India is just entering the damage reduction phase
Current airbag penetration in India stands at a mere 15% while ABS installation is estimated at around 22%
Current National Safety Policy is to align with ECE regulations to the extent possible
Existing safety regulations do not mandate adherence to crash safety standards
India is poised to have full fledged crash test standards by 2020 – BNVSAP (Bharat New Vehicle Safety Assessment Program)
BNVSAP implementation:
Europe and NA saw gradual introduction of safety norms; India will see quick adoption of passive safety technologies
Strong price sensitivity and diverse customer purchase preferences hinder penetration of passive safety technologies in the Indian market
BNVSAP impact on prices:
Increased cost of vehicles will affect OEM margins forcing suppliers to contain costs making the value chain highly competitive
Active safety systems will be key contributors in developed markets; whereas in growth markets like India passive safety will continue to be key
Car makers need to balance costs despite legislative push for safety: India’s price sensitive customers will opt for within-budget safety features
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Author | Aswin Kumar Parthasarathy |
Industries | Automotive |
WIP Number | 9AB2-00-89-00-00 |
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