Global Marketing Automation Software Market

Global Marketing Automation Software Market

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

RELEASE DATE
01-Apr-2015
REGION
Global
Research Code: NED1-01-00-00-00
SKU: EM00055-GL-MR_02050
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$4,950.00
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SKU
EM00055-GL-MR_02050
$4,950.00
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Description

The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained. The report also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines current distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020.The study also covers technology and general market trends along with the predictions and recommendations for industry growth.

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Table of Contents

Key Findings

Key Findings (continued)

Key Findings (continued)

Executive Summary—Market Engineering Measurements

Executive Summary—Market Engineering Measurements (continued)

Executive Summary—CEO’s Perspective

Marketing Automation Terminology

Marketing Automation—Definition

Marketing Automation Solutions—Definitions

Marketing Automation Solutions—Definitions (continued)

Marketing Automation Solutions—Definitions (continued)

Market Overview—Definitions

Market Overview—Definitions (continued)

Market Overview—Definitions (continued)

Market Overview—Regions Covered

Market Overview—Definitions of Industry Verticals

A Closer Look at Trends in Product Innovation in 2014

A Closer Look at Trends in Product Innovation in 2014 (continued)

Market Overview—Key Questions This Study Will Answer

Drivers—Impact and Duration

Drivers Explained

Drivers Explained (continued)

Restraints—Impact and Duration

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Forecast Assumptions

Total MAS Market—Revenue Forecast

Revenue Forecast Discussion

Revenue Forecast Discussion (continued)

Total MAS Market—Percent Revenue Forecast by Region

Total MAS Market—Revenue Forecast by Region

NALA Revenue Forecast Discussion

NALA Revenue Forecast Discussion (continued)

EMEA Revenue Forecast Discussion

APAC Revenue Forecast Discussion

Global Heat Map of Top MAS Vendors

Global Heat Map of Top MAS Vendors—Direct and Indirect Presence

Pricing Analysis

Pricing Analysis (continued)

Pricing Analysis Discussion

Pricing Analysis Discussion (continued)

Pricing Analysis Discussion (continued)

Market Distribution Channels

Market Distribution Channels Discussion

Total MAS Market—Percent Revenue by Vertical

Percent Revenue Discussion by Key Verticals

Percent Revenue Discussion by Key Verticals (continued)

Competitive Analysis—Market Share

Competitive Landscape

Market Leader—Oracle Eloqua

Market Challengers—Marketo

Market Challengers—Hubspot

Market Challengers—Infusionsoft

Competitive Environment

Noteworthy Mergers and Acquisitions

Competitive Factors and Assessment

Competitive Factors and Assessment (continued)

SMB Segment—Key Findings

SMB Segment—Market Engineering Measurements

SMB Segment—Revenue Forecast

SMB Segment—Percent Revenue Forecast by Region

SMB Segment—NALA Revenue Forecast

SMB Segment—EMEA Revenue Forecast

SMB Segment—APAC Revenue Forecast

Revenue Forecast Discussion by Region

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

SMB Segment—Market Share

SMB Segment—Competitive Environment

Large Enterprise Segment—Key Findings

Large Enterprise Segment—Market Engineering Measurements

Large Enterprise Segment—Revenue Forecast

Large Enterprise Segment—Percent Revenue Forecast by Region

Large Enterprise Segment—NALA Revenue Forecast

Large Enterprise Segment—EMEA Revenue Forecast

Large Enterprise Segment—APAC Revenue Forecast

Revenue Forecast Discussion

Revenue Forecast Discussion by Region

Revenue Forecast Discussion by Region (continued)

Large Enterprise Segment—Market Share

Large Enterprise Segment—Competitive Environment

Technology Trends

Technology Trends (continued)

Technology Trends (continued)

Hot Company Watchlist

Net-Results

Net-Results (continued)

The Last Word—Predictions

The Last Word—Recommendations

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Market Engineering Measurements (continued)

Additional Sources of Information on the Marketing Automation Market

List of Companies Included in “Others”

Partial List of Companies Interviewed

List of Exhibits

List of Exhibits (continued)

Related Research
The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained. The report also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines current distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020.The study also covers technology and general market trends along with the predictions and recommendations for industry growth.
More Information
No Index No
Podcast No
Author Hiral Jasani
Industries Entertainment and Media
WIP Number NED1-01-00-00-00
Is Prebook No