Empowered Consumers in 2013: Forging Connections to the Mobile Web
Empowered Consumers in 2013: Forging Connections to the Mobile Web
The Mobility Movement and Web-based Customer Interactions
RELEASE DATE
08-Jan-2013
08-Jan-2013
REGION
North America
North America
Research Code: 9857-00-27-00-00
SKU: IT00124-NA-MR_01118
$1,500.00
In stock
SKU
IT00124-NA-MR_01118
Description
This Market Insight examines the convergence between mobile consumers and online communications, which can be referred to as “the mobile Web”, and the effect this is having on the way businesses deliver customer service. Although consumers prefer direct access to the Web as a primary contact channel, mobile applications are gaining momentum. Today mobile contact solutions connect mobile apps with the Web, automated and live agent customer care, sales, and billing.
Table of Contents
Introduction - The Mobility Movement and the Web
Evolution of Mobile Apps as a Channel
Mobility Changes the Conversation
Interaction Challenges
Supplier Solutions
Summary and Recommendations
Popular Topics
This Market Insight examines the convergence between mobile consumers and online communications, which can be referred to as the mobile Web, and the effect this is having on the way businesses deliver customer service. Although consumers prefer direct access to the Web as a primary contact channel, mobile applications are gaining momentum. Today mobile contact solutions connect mobile apps with the Web, automated and live agent customer care, sales, and billing.
No Index | Yes |
---|---|
Podcast | No |
Author | Nancy Jamison |
Industries | Information Technology |
WIP Number | 9857-00-27-00-00 |
Is Prebook | No |