Europe Mobile Instant Messaging Market

Europe Mobile Instant Messaging Market

RELEASE DATE
23-Nov-2004
REGION
Europe
Research Code: B476-01-00-00-00
SKU: TE01974-NA-SF_13604
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Description

This report focusses on the latest value added service which will be introduced by carriers in Western Europe that being Mobile Instant Messaging (MIM). MIM is the first mobile application enabled with the presence information and enables end-users to have a real-time conversational interactive experience. MIM not only enhances traffic and revenues for data services but for voice services too and this is seen by carriers as an application which can revolutionize the way people communicate with each other.

Table of Contents

Executive Summary

  • Key Findings

General overview of MIM

  • Various modes of data communication
  • Difference between fixed IM and mobile IM
  • Voice revenues for fixed and mobile communications
  • Difference between SMS and MIM
  • Viral effect of IM communities
  • The evolution of MIM
  • Overview of IMPS clients

Issues in Mobile Instant Messaging

  • Presence and availability
  • Presence : Adding value to communications
  • Presence as a source of revenue
  • Emoticons and Avatars
  • Presence Server
  • Business models
  • Pricing models for MIM
  • Concerns of Mobile operators
  • Advantages of SIP/SIMPLE

Drivers Restraints and Challenges

  • Drivers and Restraints
  • Challenges

Future of MIM

  • MIM in the future
  • Overview of MIM in the future

MIM Market Forecast

  • Data revenues in 2003
  • Forecast for MIM enabled handsets embedded with a client
  • Embedded vs Non-embedded handsets
  • Active MIM users / MIM enabled handsets
  • MIM Market Penetration
  • Active subscribers: SMS vs MIM
  • Market revenue forecast

Scope of the MIM market

  • Scope of the MIM market in Western Europe

Conclusion

  • Conclusion

Recommendation

  • Recommendation to mobile operators
This report focusses on the latest value added service which will be introduced by carriers in Western Europe that being Mobile Instant Messaging (MIM). MIM is the first mobile application enabled with the presence information and enables end-users to have a real-time conversational interactive experience. MIM not only enhances traffic and revenues for data services but for voice services too and this is seen by carriers as an application which can revolutionize the way people communicate with each other.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number B476-01-00-00-00
Is Prebook No