Financial Services Digital Marketers: Four Opportunities to Improve the Customer Experience

Financial Services Digital Marketers: Four Opportunities to Improve the Customer Experience

RELEASE DATE
16-Jun-2015
REGION
North America
Research Code: 9A37-00-1E-00-00
SKU: IT00235-NA-SF_01231
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SKU
IT00235-NA-SF_01231

$2,450.00

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Description

This Stratecast report analyzes various opportunities for using digital technologies to deliver better results for banks and financial services providers. It discusses challenges that FSS digital marketers face, and opportunities for meeting these challenges: making better use of digital data; optimizing engagement across channels and devices; and improving customer acquisition processes by personalizing offers and messaging—all to reach their ultimate goals of revenue growth and retention.

Table of Contents

Introduction

Even with Today’s Challenges, Opportunities Exist to Differentiate

Opportunities Abound for Differentiation and Improved Customer Experience

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
This Stratecast report analyzes various opportunities for using digital technologies to deliver better results for banks and financial services providers. It discusses challenges that FSS digital marketers face, and opportunities for meeting these challenges: making better use of digital data; optimizing engagement across channels and devices; and improving customer acquisition processes by personalizing offers and messaging—all to reach their ultimate goals of revenue growth and retention.
More Information
No Index No
Podcast No
Author Jeff Cotrupe
Industries Information Technology
WIP Number 9A37-00-1E-00-00
Is Prebook No