Impact of Social Media on External Communications in the U.S. Corporate Environment
Impact of Social Media on External Communications in the U.S. Corporate Environment
The Implications of Social Media Use on External Communications
RELEASE DATE
26-Nov-2012
26-Nov-2012
REGION
North America
North America
Research Code: NB49-01-00-00-00
SKU: IT02224-NA-MR_11979
$10,000.00
Special Price $7,500.00 save 25 %
In stock
SKU
IT02224-NA-MR_11979
Description
The customer research study investigates the use of social media by individuals and organizations. Individuals use social media on a personal level more often than as a part of the organizations for which they work. Organizations, on the other hand, are increasing their usage as they begin to understand social media benefits, such as lower expenses, new customer service opportunities, and the ability to drive collaboration inside and outside the business community. Within the organizational environment, Facebook is still the social media giant, but the remaining social media providers’ market is highly competitive.
Table of Contents
The Implications of Social Media Use
- Individual and Organizational Use of Social Media within North American Corporate Environment
Popular Topics
The customer research study investigates the use of social media by individuals and organizations. Individuals use social media on a personal level more often than as a part of the organizations for which they work. Organizations, on the other hand, are increasing their usage as they begin to understand social media benefits, such as lower expenses, new customer service opportunities, and the ability to drive collaboration inside and outside the business community. Within the organizational environment, Facebook is still the social media giant, but the remaining social media providers market is highly competitive.
No Index | Yes |
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Podcast | No |
Author | Anna Kuberacka |
Industries | Information Technology |
WIP Number | NB49-01-00-00-00 |
Is Prebook | No |