Description

Although the Mauritian mobile market is small in terms of population size, the market is one of the most vibrant markets in sub Saharan Africa. In 2009, the mobile penetration rate stood at over 80 percent, one of the highest penetration rates in the continent. There are 3 mobile operators namely Orange, Emtel and MTML in Mauritius. Orange is the market leader, with almost 54% in 2009 while Emtel and MTML are the challengers, with 44% and 2% respectively. The Mauritian mobile maturation is near-saturation, which translates in the decline in voice revenues and subscriber growth. Therefore, mobile operators have shifted focus on data services, to offset the decline in voice revenue levels.