SMS Applications and Services in Western Europe; Short Term Revenue Opportunities
SMS Applications and Services in Western Europe; Short Term Revenue Opportunities
RELEASE DATE
05-Apr-2002
05-Apr-2002
REGION
Europe
Europe
Research Code: B056-01-00-00-00
SKU: TE01949-NA-SF_13579
$3,950.00
Special Price $2,962.50 save 25 %
In stock
SKU
TE01949-NA-SF_13579
Description
The report gives a strategic overview of how SMS has developed and grown to such a popular, ubiquitous technology. It looks at the evolution of SMS from a basic alerting mechanism to mass market communication channel, and how it will continue to grow and be used as next generation technologies like EMS and MMS are launched.
Table of Contents
SMS Applications and Services in Western Europe; Short Term Revenue Opportunities, Executive Summary
Report Overview
- Introduction
- Major Findings and Issues
- Conclusion
Evolution: Wireless Information and Wireless Messaging Services
- Evolution and Usage of Wireless Information Services
- Evolution of Mobile Messaging
- SMS: Definition and Benefits and Features
- SMS Content
- Timeline for Adoption of Wireless Information Services in Europe
Infrastructure
- Architecture
- SMS Center
- Standards and Infrastructure Protocols
- SIM Toolkit
- Interconnect Charges
- Billing
Relationships Between Key Players
- Value Chain
- Content Developers
- Service and Solutions Providers
- Equipment Vendors
- Network Operators
- Pricing
SMS Usage and Growth Forecasts
- Subscriber Figures
- SMS Forecasts
Segmentation
- Messaging
- Cross Media Interactivity
- Enterprise
- Marketing
- m-Commerce
- Entertainment and Competitions
- Information
Challenges and Restraints
- Market Maturity and Revenue Generation
- Adoption of Services
- Network Capacity
Impact of 2.5G and 3G on SMS
- Messaging Evolution: EMS
- Messaging Evolution: MMS
Market Engineering Awards for the Western European SMS Market
- Introduction
- Business Development Strategy: Flytxt
- Product Innovation: Codeonline
- Brand Awareness Development: Microsoft MSN
Terms and Concepts
- Definitions and Explanations
SMS Companies
- Contact Details
Popular Topics
The report gives a strategic overview of how SMS has developed and grown to such a popular, ubiquitous technology. It looks at the evolution of SMS from a basic alerting mechanism to mass market communication channel, and how it will continue to grow and be used as next generation technologies like EMS and MMS are launched.
No Index | Yes |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | B056-01-00-00-00 |
Is Prebook | No |