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Safe Haven from the Retail Analytics Privacy Fire: Retailer-Branded, Shopper-Approved Smartphone Apps
Safe Haven from the Retail Analytics Privacy Fire: Retailer-Branded, Shopper-Approved Smartphone Apps
RELEASE DATE
07-Feb-2014
07-Feb-2014
REGION
North America
North America
Research Code: D564-00-82-00-00
SKU: IT00511-NA-SF_01634
$2,450.00
In stock
SKU
IT00511-NA-SF_01634
Description
This Stratecast SPIE report analyzes an analytics-driven shopper engagement approach that gets away from the notion of installing a secretive data collection “dragnet” in a retail location; and, instead, engages customers 24/7, with shopper approval upfront—including when they are at or near a retail location.
Table of Contents
Introduction
Retail Analytics: Shopper Involvement and Privacy Concerns
A More Engaging Approach to Data Collection and Mobile Commerce?
How Big Data Can Drive Context and Omni-channel Capabilities
Key Point: How Localpoint Supports Privacy and Value Exchange
Localpoint in Action at Cabela's
Major Challenges of a Mobile App-based Approach to Retail Analytics
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan
Popular Topics
This Stratecast SPIE report analyzes an analytics-driven shopper engagement approach that gets away from the notion of installing a secretive data collection dragnet in a retail location; and, instead, engages customers 24/7, with shopper approval upfrontincluding when they are at or near a retail location.
| No Index | Yes |
|---|---|
| Podcast | No |
| Author | Jeff Cotrupe |
| Industries | Information Technology |
| WIP Number | D564-00-82-00-00 |
| Is Prebook | No |