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Strategic Corporate Profile of HYUNDAI-KIA Motor Company Global Operations
Strategic Corporate Profile of HYUNDAI-KIA Motor Company Global Operations
Factors that make HKMC the #4 Competitor in the Automotive Industry
28-Feb-2013
North America
Description
Since 2001, HYUNDAI-KIA Motor Company (HKMC) has shown tremendous growth in performance across the global market. Whilst the traditional automakers were showing signs of trouble during the economic crisis of 2008, HKMC has shown an incredible growth trend not only with the HYUNDAI brand, but also the KIA brand. The main drivers behind the success of the company's growth is based on reasonably priced vehicles, improved product quality year-over-year, constant introduction of new vehicles to the market, targeted product portfolios for the different global customer groups, and improved feature attributes that meet the demands and desires of the customer groups across the globe.
Table of Contents
Operational Structure of Hyundai Motor Group
Parts Supply and Management
HKMC Group Ownership Structure—November 2011
HKMC’s R&D Human Resource Distribution
Hyundai Motor Group Subsidiaries
HKMC Powertrain Strategy Overview
HKMC’s Global Sales Performance
HKMC’s Global Sales Performance (continued)
HKMC’s Global Performance Overview
Global Command and Control Center
Global Command and Control Center (continued)
Global HKMC Annual Production Capacities—January 2012
Localization for HKMC—Hyundai Compared with Volkswagen
HKMC’s Target Positioning
Customer Segmentation
Customer Segmentation (continued)
HKMC’s Sloan Hierarchy—North America Example
Case Study—Elantra Product Overview
Case Study—Sonata Product Overview
History of Beijing Hyundai Motors Co. (BJHMC)
Why Beijing?—Partner Selection
Beijing Auto and Hyundai—The JV
BJHMC—Overview of Roles and Responsibilities
R&Rs and Decision Making in Beijing Hyundai
Beijing Hyundai’s Distribution Strategy
BJHMC China Performance
BJHMC China Performance (continued)
Beijing Hyundai’s Product and Branding Strategy
History of Hyundai Motor India Limited
History of Hyundai Motor India Limited (continued)
Hyundai Motor India Limited Operations
Key Takeaways
Recommendations for Competitors
Recommendations for Suppliers
Legal Disclaimer
List of Abbreviations and Definitions
Who is Frost & Sullivan
What Makes Us Unique
TEAM Methodology
Our Global Footprint 40+ Offices
Popular Topics
| No Index | No |
|---|---|
| Podcast | No |
| Industries | Automotive |
| WIP Number | NB14-01-00-00-00 |
| Is Prebook | No |