Description

This research segment presents findings from Frost & Sullivan's 2010 Voice-of-customer Project: a survey of 50 oncologists who work in physician office and hospital settings across the United States. The majority of oncologists surveyed believe that test vendors’ marketing efforts were only somewhat effective or not effective at all. This result illuminates that more often than not, diagnostic companies miss the mark when targeting their key customer. Data was collected by a web-based survey and all respondents received an honorarium for participating.