U.S. Premium Mobile Downloadable Content and Applications Markets

U.S. Premium Mobile Downloadable Content and Applications Markets

RELEASE DATE
25-Jan-2007
REGION
North America
Research Code: FA09-01-00-00-00
SKU: TE02855-NA-MR_14485
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SKU
TE02855-NA-MR_14485

$4,950.00

$3,712.50save 25 %

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Description

Voice revenues in the U.S. mobile markets are on the decline due to intense competition among mobile operators and the resultant price wars. Mobile operators are under intense pressure to find alternate means to at least maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but messaging alone will not be able to compensate for the declining voice revenues. Mobile operators are now looking at consumer data applications such as ringtones, games, graphics, mobile video services, and mobile informational services to augment their data revenues. All these data services fall under the premium downloadable content and applications category which has been examined in this study.

Table of Contents

Scope of the Market

  • Introduction
  • Segmentation
  • Methodology

Summary of Findings and Key Conclusions

  • Findings and Key Conclusions

Market Definitions and Overview

Market Topology

  • High-speed Network Technologies
  • Access-level Mobile Technologies

U.S. Premium Mobile Downloadable Content and Applications Market Dynamics

  • Types and Categories of Premium Mobile Content and Applications

Strategic Evaluation and Analysis

  • Market Drivers
  • Industry Challenges

Demand Analysis and Market Forecasts

  • Value Chain and Revenue Models
  • Market Strategies
Related Research
Voice revenues in the U.S. mobile markets are on the decline due to intense competition among mobile operators and the resultant price wars. Mobile operators are under intense pressure to find alternate means to at least maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but messaging alone will not be able to compensate for the declining voice revenues. Mobile operators are now looking at consumer data applications such as ringtones, games, graphics, mobile video services, and mobile informational services to augment their data revenues. All these data services fall under the premium downloadable content and applications category which has been examined in this study.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number FA09-01-00-00-00
Is Prebook No