Vital Signs - 10 July 2006
Vital Signs - 10 July 2006
RELEASE DATE
10-Jul-2006
10-Jul-2006
REGION
North America
North America
Research Code: 9561-00-0A-00-00
SKU: HC00442-NA-MR_03914
$1,500.00
Special Price $1,125.00 save 25 %
In stock
SKU
HC00442-NA-MR_03914
Description
This issue of Vital Signs, released on July 10, 2006, provides a strategic overview of the increased use of direct to consumer marketing within the medical device industry and compares / contrasts it to the same practice within the pharmaceutical industry. Additionally, an emerging company profile is provided on Small Bone Innovations, a company specializing in the development and manufacturing of products that specifically focus on small bones and joints. Reimbursement and regulatory news from the FDA and CMS are also provided for the week of June 26 - June 30, 2006.
Table of Contents
Direct to Consumer Advertising for Medical Devices: Lessons Learned from Pharma
Popular Topics
This issue of Vital Signs, released on July 10, 2006, provides a strategic overview of the increased use of direct to consumer marketing within the medical device industry and compares / contrasts it to the same practice within the pharmaceutical industry. Additionally, an emerging company profile is provided on Small Bone Innovations, a company specializing in the development and manufacturing of products that specifically focus on small bones and joints. Reimbursement and regulatory news from the FDA and CMS are also provided for the week of June 26 - June 30, 2006.
No Index | Yes |
---|---|
Podcast | No |
Industries | Healthcare |
WIP Number | 9561-00-0A-00-00 |
Is Prebook | No |