Description

The objectives of this research were to identify the perceptions, attitudes, usage patterns, and preferences of doctors in relation to treatment options for Atrial Fibrillation, determine catheter and surgical ablation product attributes that are perceived to be important, including energy modality, ease-of-use, and other potential drivers of satisfaction or dissatisfaction, determine the key drivers of adoption and non-adoption of surgical cardiac ablation and determine the clinical brand preferences and the perceived strengths of brands.