Description

This study investigates consumers' knowledge and perception of materials used in the production of vehicles. Vehicle owners perceive themselves as having moderate awareness of such materials. Such knowledge is also moderately important. The highest level of importance is placed on structural frame / chassis and engine/drive-train components. The most contributing attributes to rating a material “important” are: reliability / durability and safety rating. A large proportion of vehicle owners still need to be educated with the benefits the various materials. It appears that vehicle owners perceive that the inclusion of "green" technologies in a vehicle means that important driving / safety features are abandoned for the sake of environment.