Consumer Expectations Driving Demand - Consumer Communication Services Preferences Survey

Consumer Expectations Driving Demand - Consumer Communication Services Preferences Survey

 

RELEASE DATE
26-Feb-2016
REGION
North America
Research Code: D544-00-3A-00-00
SKU: MX00086-NA-SF_17799
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MX00086-NA-SF_17799
$5,000.00
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Description

Stratecast has found that consumer surveys are a reliable harbinger of future buying habits. This year’s survey indicates that consumers will increasingly migrate to over the top (OTT) services. For network operators, they need to accelerate their delivery and marketing of compelling OTT service offerings to better align with where consumer preferences are heading.

Table of Contents

Consumer Service Preferences (North America, 2012-2015)

Bundle Service Selection (North America, 2015)

Broadband Speed (North America, 2015)

Increase Broadband Speed (North America, 2015)

Internet Satisfaction (North America, 2015)

Survey Respondents who Watch Streaming Video (North America, 2015)

Reasons for Watching Streaming Video (North America, 2015)

Primary Location for Watching Streaming Video (North America, 2015)

Communication Service Subscriptions (North America, 2015)

Importance of Wireless Features (North America, 2015)

Smartphone Use (North America, 2015)

Impact of the Economy (North America, 2015)

Likelihood of Voting (United States, 2015)

Will the election impact the economy? (United States, 2015)

Impact of Economy on Communication Spending (North America, 2015)

Willingness to Buy an OTT Service Package (North America, 2015)

Use of Network Operator Maintenance (North America, 2015)

Reasons for not Using Operator Maintenance (North America, 2015)

Survey Demographics

List of Figures
  • 1. Consumer Service Preferences (North America, 2012-2015)
  • 2. Bundle Service Selection (North America, 2015)
  • 3. Broadband Speed (North America, 2015)
  • 4. Increase Broadband Speed (North America, 2015)
  • 5. Internet Satisfaction (North America, 2015)
  • 6. Survey Respondents who Watch Streaming Video (North America, 2015)
  • 7. Reasons for Watching Streaming Video (North America, 2015)
  • 8. Primary Location for Watching Streaming Video (North America, 2015)
  • 9. Communication Service Subscriptions (North America, 2015)
  • 10. Importance of Wireless Features (North America, 2015)
  • 11. Smartphone Use (North America, 2015)
  • 12. Impact of the Economy (North America, 2015)
  • 13. Likelihood of Voting (United States, 2015)
  • 14. Will the election impact the economy? (United States, 2015)
  • 15. Impact of Economy on Communication Spending (North America, 2015)
  • 16. Willingness to Buy an OTT Service Package (North America, 2015)
  • 17. Use of Network Operator Maintenance (North America, 2015)
  • 18. Reasons for not Using Operator Maintenance (North America, 2015)
  • 19. Survey Demographics
Related Research
Stratecast has found that consumer surveys are a reliable harbinger of future buying habits. This year’s survey indicates that consumers will increasingly migrate to over the top (OTT) services. For network operators, they need to accelerate their delivery and marketing of compelling OTT service offerings to better align with where consumer preferences are heading.
More Information
No Index No
Podcast No
Table of Contents | Executive Summary ~ | Introduction ~ | Great Expectations and Demand ~ || Consumer Service Preferences (North America, 2012-2015) ~ || Bundle Service Selection (North America, 2015) ~ | Broadband Driving Expectations ~ || Broadband Speed (North America, 2015) ~ || Increase Broadband Speed (North America, 2015) ~ || Internet Satisfaction (North America, 2015) ~ || Survey Respondents who Watch Streaming Video (North America, 2015) ~ || Reasons for Watching Streaming Video (North America, 2015)~ || Primary Location for Watching Streaming Video (North America, 2015)~ | Mobility Increasing ~ || Communication Service Subscriptions (North America, 2015) ~ || Importance of Wireless Features (North America, 2015) ~ || Smartphone Use (North America, 2015)~ | The Impact of Externalities: Predicting the Future ~ || Impact of the Economy (North America, 2015) ~ || Likelihood of Voting (United States, 2015) ~ || Will the election impact the economy? (United States, 2015)~ || Impact of Economy on Communication Spending (North America, 2015)~ | Guidance for Operators ~ || Willingness to Buy an OTT Service Package (North America, 2015) ~ || Use of Network Operator Maintenance (North America, 2015)~ || Reasons for not Using Operator Maintenance (North America, 2015)~ | Demographics ~ || Survey Demographics~ ||| Education Level~ ||| New Ownership~ ||| Ethnicity~ ||| Income Level~ | Last Word~
List of Charts and Figures 1. Consumer Service Preferences (North America, 2012-2015)~ 2. Bundle Service Selection (North America, 2015)~ 3. Broadband Speed (North America, 2015)~ 4. Increase Broadband Speed (North America, 2015)~ 5. Internet Satisfaction (North America, 2015)~ 6. Survey Respondents who Watch Streaming Video (North America, 2015)~ 7. Reasons for Watching Streaming Video (North America, 2015)~ 8. Primary Location for Watching Streaming Video (North America, 2015)~ 9. Communication Service Subscriptions (North America, 2015)~ 10. Importance of Wireless Features (North America, 2015)~ 11. Smartphone Use (North America, 2015)~ 12. Impact of the Economy (North America, 2015)~ 13. Likelihood of Voting (United States, 2015)~ 14. Will the election impact the economy? (United States, 2015)~ 15. Impact of Economy on Communication Spending (North America, 2015)~ 16. Willingness to Buy an OTT Service Package (North America, 2015)~ 17. Use of Network Operator Maintenance (North America, 2015)~ 18. Reasons for not Using Operator Maintenance (North America, 2015)~ 19. Survey Demographics~
Author Michael Jude
Industries Telecom
WIP Number D544-00-3A-00-00
Is Prebook No