Convergence of Video Publishers and Data-driven Approaches
Convergence of Video Publishers and Data-driven Approaches
Failure of Most Video Publishers and Content Owners to Effectively Engage Audiences Results in Poor ROI
RELEASE DATE
05-Feb-2016
05-Feb-2016
REGION
North America
North America
Research Code: 9849-00-4B-00-00
SKU: EM00196-NA-MR_16454
$1,500.00
In stock
SKU
EM00196-NA-MR_16454
Description
In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of customer relationship management to video, publishers could better engage audiences and grow viewership.
Table of Contents
Publishers Taking Lessons from the Data-Driven eCommerce Market to Grow Ad Revenue
Related Research
Popular Topics
In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of customer relationship management to video, publishers could better engage audiences and grow viewership.
No Index | No |
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Podcast | No |
Author | Dan Rayburn |
Industries | Entertainment and Media |
WIP Number | 9849-00-4B-00-00 |
Is Prebook | No |